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Social Media Marketing

4 months ago

Winnipeg, Canada Tactile Robotics Full time

**Job description**:
**Roles and responsibilities include**:

- Manage the strategy and setup of all paid campaigns
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
- Craft landing pages and lead generation forms for our content to distribute through relevant paid programs
- Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
- Oversee accounts on search platforms (e.g. FB, IG, Twitter, LinkedIn, Google AdWords, Bing)
- Own and dominate keyword selection and audience targeting and retargeting
- Track KPIs to assess performance and pinpoint issues
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Use statistical analysis to draw conclusions about SEO campaigns and make recommendations for revising and optimizing them

**Requirements**:

- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks
- Understanding of current mobile trends and how they relate to SEO
- A deep understanding of content marketing (blogging, social media, and related strategies) and how it goes hand in hand with SEO
- Experience in building in-bound organic search traffic and improving Search Engine rankings
- The ability to audit and create reports showing web analytics and site evaluations
- Familiarity with a variety of industry tools used for market research (Canva, Lusidpress, Online video editing software)
- Two years of digital marketing experience with a shareable portfolio
- All needed certifications
- Experience handling marketing budgets and forecasting/reporting results
- Valid Drivers’ License

**Salary**:
**Anticipated start date**:
ASAP

**Job Type**: Part-time

**Salary**: $15.00-$25.00 per hour

**Benefits**:

- Dental care

Flexible Language Requirement:

- French not required

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Winnipeg, MB: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Social Media Marketing: 2 years (required)

Work Location: One location

Application deadline: 2023-01-20