Social Media
2 months ago
*Overview*
*Duties*
- **Develop and Optimize On-line Advertising Campaigns**: Utilize SEO strategies and analytics to create, refine, and manage paid advertising campaigns. Leverage social media to discover new customers and expand the reach of our products across Canada and the United States.
- **Website and Digital Marketing Management**: Collaborate with the team and website developer to continually manage, improve, and enhance our website and digital marketing materials. Maximizing visibility across all platforms is a critical priority for this role. The ability to create engaging videos, content, digital brochures, and promotional tools—utilizing drones and other digital technologies—is essential to effectively showcase our products, installations, community involvement, and special events.
- **Digital Media Content Creation**: Manage, create, and post creative, informative, and engaging content across all relevant digital media platforms, including Facebook, Instagram, LinkedIn, and others. Your focus will be on highlighting our major product groups and promoting our strong community involvement to continuously increase public awareness of who we are and what we do.
- **Brand Awareness and Creative Advertising**: Develop and execute creative advertising strategies to build and maintain brand awareness in existing and new markets. Seek innovative ways to promote our business, advertise our products, and raise customer awareness to strengthen our market position and increase sales.
- **Attend Trade Shows and Events**: Regularly attend trade shows and community events, showcasing these activities on social media and our website. On occasion, you will meet with potential or existing customers or dealers for marketing purposes. Some overnight travel will be required intermittently throughout the year.
- **Creative Writing**: Demonstrate strong creative writing skills to prepare compelling news feeds, advertising slogans, summaries of events, product descriptions, and installation highlights. Combine this written content with digital materials for maximum impact.
- **Additional Responsibilities**: Other duties may be assigned as needed to support the ongoing work and goals of the company.
*Requirements*
- Proven experience in social media management or digital marketing.
- Strong graphic design skills with experience in Adobe Creative Suite (Photoshop, Illustrator).
- Excellent proofreading skills with a keen eye for detail.
- Strong understanding of digital marketing principles and best practices.
- Excellent written and verbal communication skills.
- A passion for staying updated on the latest trends in social media and digital marketing.
Join us in shaping our online presence while engaging with our community through innovative content
**Job Types**: Full-time, Permanent
Pay: $50,000.00-$85,000.00 per year
Additional pay:
- Commission pay
**Benefits**:
- Company car
- Dental care
- Extended health care
- Life insurance
- Paid time off
- Vision care
Schedule:
- Monday to Friday
**Experience**:
- Marketing: 1 year (required)
Work Location: In person
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