Digital Marketing Strategy Specialist

2 weeks ago

Ontario, Canada Air Miles Full time

The AIR MILES Rewards Program has earned the trust and support of more than two-thirds of Canadian households. For over two decades, we have helped our Partners use Canada’s most widely accepted loyalty currency, AIR MILES® reward miles, to influence customer behavior, drive profitability, and build long-term relationships.

Benefits and Perks at AIR MILES:
- COVID-19 Work-from-Home safety response- Annual Wellness Subsidy- Loyalty Days and Anniversary Air Miles- Recognized as Canada’s Top Employer-
- Extensive Learning and Development Tools and Programs- Flexible Work Arrangements- Tuition Reimbursement- Summer Hours Program- AIR MILES Gold® Collector- Group RRSPs & Company match- Wellness Resources including Cognitive Behavioural Therapy- Volunteer Paid Time Off Program

There’s a reason we’re recognized as one of the best places to work year after year: We give you more than a place to work, we give you a place to grow your career. That’s what sets us apart.

What Will You Work On?

The Digital Marketing Strategist, works with the Manager, Channel Delivery to manage the execution of the MarTech strategy with a focus on delivering standardized, relevant and timely communications to our Collectors in support of our Partners, Program Marketing and Rewards teams. The Strategist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.

How Will You Create Impact?-
- Act as the primary stakeholder in media planning for AMRP and it’s Partners- Assists in execution of multi-channel campaigns with key roles in targeting, optimization, and measurement- Partner with key internal Marketing stakeholders on automation of campaign orchestration- Work in partnership with Client Service and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact- Partner with Marketing Services, Client Services and Analytics & Insights team on end to end omni-channel measurement

Let’s Talk About You:
- Post-secondary Degree. Preferred: Marketing, Business Administration, Communications- Minimum 2-3 years’ of related work experience within marketing. Agency and/or Loyalty experience is an asset-
- Previous client management experience is an asset- Experience in monitoring campaign performance and optimizing when required
- AIR MILES is for Everyone
- We are committed to embedding inclusion in the way we work and the services we offer. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of belonging that enables us to perform, innovate and be our authentic selves.
- Flexible Work Environment
- AIR MILES is proud to offer Corporate Associates the flexibility to choose where they do their best work and we do not mandate a minimum number of days required in office. That said, the doors at our Toronto office are always open to Associates who prefer an office environment or need a change of scenery. All members of our Customer Care team permanently work from home.
- No matter where you work from, everyone is set up with the tools and resources required to stay connected and make work-from-anywhere routines more comfortable.
- Check us out - AIR MILES, a LoyaltyOne Company on
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- Instagram AIR MILES

Marketing

**Job Type**:
Regular

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