Communications Advisor

2 weeks ago

Milton, Canada Town of Milton Full time

The projects associated with this position focus on municipal operations and the dissemination of information and strategies that contribute to service delivery, public education, public safety, community engagement and a high regard for the operational services delivered by the Town of Milton.

This position requires expertise in strategic communications planning, public engagement, risk and crisis communications, public relations and affairs, social marketing support, media relations, digital strategy and issues management. This role also requires the ability to provide strategic advice and counsel to staff and management across the corporation.

**Major Job Responsibilities**
- Develops integrated communications strategies from conception to completion (research, analysis, planning, execution, evaluation) for initiatives, programs and events to build positive relations with the public and advance Milton’s core narrative as “A Place of Possibility”
- Works collaboratively with the team on integrated messaging and content to promote the Town of Milton among target audiences
- Analyzes and interprets data to inform strategy development, measure outcomes, identify trends and make recommendations for continuous improvement
- Maintains the internal and external communication standards of the corporation, including reputation management, corporate brand integrity and adherence to visual identity guidelines
- Advises on current best practices, shares expertise and provides technical coaching as it relates to communications tactics and tools
- Leads the implementation, with the support of the Communications Assistant, of multiple concurrent communications plans for programs, services, events and initiatives for various divisions
- Works collaboratively with the Creative Services Lead on design concepts and execution of marketing collateral that advance divisional business objectives and negotiates scope and deadlines
- Liaises with the Website and Digital Media Coordinator in the execution of social media strategies, along with guidance to social authors on decentralized channel
- Liaises with divisional staff to develop content for news releases, prepares responses to media inquiries and customer service requests received through the Town’s centralized social media channels
- Working with the Manager or Director, provides strategic communication advice, including matters related to reputation management, stakeholder relations, public affairs, and media relations to key departmental staff
- As part of the crisis communications team, applies strategic risk and crisis communication principles to effectively communicate to stakeholders, partners and residents during a community hazard and/or emergency
- Acts as the corporate centre of expertise for strategies and tactics to provide opportunities for meaningful two-way engagement with residents
- Ensures community engagement and outreach activities are organized corporately to maximize participation and avoid engagement fatigue among residents and stakeholders
- Proven knowledge of the principles and best practices of public engagement
- Complies with all health and safety practices as it relates to the work, standard operating guidelines and the Occupational Health and Safety Act
- Performs other duties as assigned in accordance with department and corporate objectives

**Education and Experience**
- Bachelor’s degree or post-grad diploma in communications, public relations, journalism or related discipline
- Minimum five (5) years of experience in communications, public relations or related industry
- Experience in strategic communications planning, public relations, public engagement and media relations with a demonstrated ability to evaluate success
- Accreditation or certification from CPRS (APR or PRK), IAP2 or similar professional organization is an asset
- Familiarity with public administration/municipal government and knowledge of the Milton community is an asset
- Experience with issues management, crisis communications and emergency management is an asset

**Salary Range: $77,249 - $96,561 (35-hours)

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