Trade Marketing Manager

3 weeks ago

Toronto, Canada Partake Brewing Full time

**Who We Are**

Partake Brewing has taken the non-alcoholic craft beer scene by storm and has established ourselves as one of the leading non-alcoholic beer brands in North America. Our vision is to become the brand that makes non-alcoholic consumption not only commonplace but always fun, without question. At Partake, we believe that everyone should have the opportunity to connect over a great beer and partake in rewarding social occasions, no matter what the reason is for cutting back on alcohol.

Recently named #14 on The Globe and Mail’s Top Growing Companies list, we are growing quickly and building a team of passionate, roll up your sleeves, and enthusiastic people committed to continuing to revolutionize the non-alcoholic industry in North America. If this sounds like you, we’d love to meet you

**About You**

You’re an energized and enthusiastic go-getter who thrivesin a fast-paced, start-up environment. You're a team player who loves to collaborate across departments to make great things happen but you’re also agile and work with a sense of urgency. You have a passion for sales, market development, relationships across consumers, retailers, and distributors; As a lifelong learner, you’re continuously learning and developing your skills while contributing your talents to a successful, growing organization.

**About the Role**

The Trade Marketing Manager acts as the conduit for executing strategy between internal & external sales and marketing teams. This role is responsible for working with the brand team to develop retail solutions to support key brand strategies. Delivering annual retail program and Point Of Sale solutions for each class-of-trade through building 360-degree support plans designed to impact & influence all key audiences (sales, distributors, retailers & shoppers). In this role you’ll work to continually improve the impact and execution of Partake’s retail marketing strategy year over year to drive business growth and long-term brand health.Reporting to the Head of Marketingwith a dotted line to Sales, you will work autonomously, flexing over time to meet the seasonal needs of the market while supporting communication and execution of efforts. At all times the Trade Marketing Manager will professionally represent Partake, delivering exceptionalconsumer, distributor, and retailer engagement.

**What You'll be Doing**:

- Collaborate with Brand Managers to accomplish their overall direction, strategy, structure, and objectives/goals for developing retail solutions to drive business growth
- Develop retail strategy around the annual Partake campaigns that influences purchase decisions and drives sales at the point of purchase. Coordinate across teams to build 360-degree plans designed to influence shoppers at each point along the shopper journey
- Collaborate with Brand and Sales to identify and clearly articulate brand and portfolio channel strategies and align resources to drive growth
- Plan and manage a team of seasonal/ part-time Field Managers, responsible for training, tracking, coordination, and leadership of these fractional staff members
- Work with sales leadership to identify retail opportunities and develop initiatives that maximize our relationship with our largest national account and wholesaler partners
- Coordinate with Area Sales Managers to develop localized programming strategies for key markets. Build local market activation template to drive distributor participation and support brand and volume goals in key markets
- Approve and own workflow of sales collateral requests - define guardrails & filters based on market impact to evaluate and prioritize requests
- Work with brand managers to deliver, track and adhere to regional merchandise budgets for each brand group
- Continually evaluate vendors & procurement practices to align with company vision and values
- Create an environment in which team members are encouraged to develop their skills and are empowered to suggest new ideas

**Qualifications & Skills**:

- Bachelor’s Degree required
- Minimum 5+ years in trade managementfor CPG and/or beverage/beer experience
- Proven track record at building successful retail marketing solutions in CPG industry
- Experience in evaluating and adapting marketing initiatives to improve impact and execution
- Cross functional experience in sales and marketing is preferred
- Takes personal responsibility for decisions, delivering results and exceeding expectations
- High-energy, enthusiastic, self-motivated, self-disciplined, competitive spirit, confident, and goal-oriented self-starter with the desire to succeed
- Be able to work independently and also collaboratively with the rest of the sales, marketing and operations teams to accomplish goals
- Strong organizational skills and ability to manage multiple tasks with strong attention to detail
- Strong leadership skills with an ability to motivate and develop team members
- Possess excellent problem-solving and

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