Marketing Consultant

6 months ago


North York, Canada Lumacare Full time

Client & Family-Centered Care Is At The Heart of Everything We Do At Lumacare Lumacare believes Client and Family-Centered Care is based on a philosophy of care, treatment and support that empowers Clients to be active and knowledgeable partners in their health care. Whether you join Lumacare in a client facing role, in a leadership capacity, or in a support position, it is essential that every member of our team is passionate about promoting and protecting Client and Family-Centered Care.

Join us at Lumacare as we embark on a year-long journey to celebrate our golden 50th anniversary. As a Marketing Branding and Communications Consultant, you will spearhead the development and execution of a comprehensive marketing strategy that amplifies our milestone celebrations. Your creative vision and strategic planning will ensure Lumacare's legacy shines brightly through high-impact promotions, memorable branding, and compelling communications.

**Key Responsibilities**:

- **Strategic Planning**:Chart the course for our anniversary's marketing and communications, ensuring alignment with our overarching goals.
- **Branding Excellence**:Craft and uphold a cohesive brand experience, tailoring logos, themes, and messages that resonate with our heritage.
- **Promotional Creativity**:Generate buzz with eye-catching promotional materials, from brochures to digital content, that captivate and engage.
- **Media Mastery**:Cultivate positive media relations, managing press activities and elevating our events' profiles.
- **Event Spotlighting**:Work closely with event committees to market each celebration, maximizing attendance and engagement.
- **Stakeholder Engagement**:Forge strong connections with stakeholders, sponsors, and partners through strategic communications.
- **Impact Analysis**:Monitor, analyze, and report on the effectiveness of marketing initiatives, driving continuous improvement.
- **Budget Stewardship**:Oversee the marketing budget with a keen eye for maximizing impact and resource efficiency.

**What We're Looking For**:

- A degree in Marketing, Communications, or a related field.
- A proven track record in marketing and communications, with a preference for experience in the non-profit sector.
- Expertise in digital marketing, branding, and media relations.
- Stellar communication, organizational, and project management skills.
- A collaborative spirit capable of working with diverse teams and stakeholders.

**What You Will Deliver**:

- A comprehensive marketing and communications strategy document.
- Branding materials that celebrate our 50-year legacy.
- High-quality promotional content for each event.
- A detailed media relations plan.
- Executed digital marketing campaigns with performance analytics.
- Marketing plans for each specific event.
- Customized stakeholder communication materials.
- Regular performance reports and a comprehensive final report.

**Join Our Journey**:
**Job Types**: Part-time, Fixed term contract

**Benefits**:

- Employee assistance program
- On-site parking

Schedule:

- On call

Application question(s):

- What unique skill or quality do you bring to our team, and how do you see it contributing to our success?
- Do you have a degree in Marketing, Communications, or a related field?

Ability to Commute:

- North York, ON (preferred)

Work Location: In person



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