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Marketing Manager
1 month ago
Grand Touring Automobiles is the home to the most Luxurious brands in the world We are looking to fill the position of a Marketing Manager. In this dynamic, fast-paced environment, the Marketing Manager is primarily responsible for supporting the sales team with key marketing initiatives. This position is also responsible for the day-to-day coordination, development, and maintenance of all digital platforms including Retailer websites, and CRM tools.
POSITION FUNCTION
1. Sales Support - Support marketing campaigns under the direction of the Sales & General Manager:
- Support digital content efforts with retailer websites and digital campaigns for new car, pre-owned, and aftersales marketing.
- Accountable for all paid and organic digital marketing initiatives.
- Assure the completion of assigned Marketing projects accurately, on budget and on time.
- Plan and execute sales events.
- Support traditional marketing efforts by coordinating print, broadcast & direct mail projects.
- Co-op Marketing Claims - Ensure OEM Marketing Policy requirements are met with the submission of invoices and proper backup documents for reimbursement upon monthly deadlines.
2. Event Management - Plan and execute luxury event activations.
- Lead the end-to-end planning and execution of events, including venue selection, logistics, vendor management, and budget oversight.
- Develop creative event concepts and themes that align with our brand identity and objectives, ensuring each event delivers a memorable and immersive experience for attendees.
- Oversee guest invitations, RSVP tracking, and guest relations, ensuring a seamless and personalized experience for all attendees.
- Collaborate with cross-functional teams, including marketing, sales, and operations, to align event strategies with business goals and objectives.
- Negotiate contracts, manage vendor relationships, and secure sponsorships to enhance event offerings and maximize ROI.
- Manage on-site event logistics, including set-up, guest registration, and coordination of event staff and volunteers, to ensure events run smoothly and exceed expectations.
- Conduct post-event analysis and evaluation to measure event success, gather feedback, and identify opportunities for improvement.
3. Digital Channels - Manage the Retailer's social media channels, including overseeing the creation and tracking the performance of social media campaigns.
4. Digital Platforms & Integrations - Coordinate and execute the development of the Retailer's digital platforms including content management:
- Updating and maintaining website content as required
- Develop and manage local content as necessary including but not limited to all brands, SEO, service, boutique, etc.
- Ensure all Digital content is consistently branded and fully integrated with all consumer touch points.
- Co-ordinate with internal teams to support brand marketing
5. Digital Analytics - Provide online competitive research & analysis by leveraging internal and external resources to gather relevant benchmarks for website metrics, search, social media, mobile and other associated digital touchpoints.
- Generate monthly campaign reports that reflect month-over-month results for all digital activity.
MINIMUM QUALIFICATIONS
- The following qualification factors reflect the minimum skills and abilities required of the qualified applicant._
: College or university degree. Minimum 3 years of automotive marketing and 5 years of digital and event marketing experience including related experience in:
- using content management systems;
- using lead management systems;
- social media management
- event planning background
- strong understanding of best practices in digital content strategies, brand digitization, and the digital development process;
- Exceptional copywriting and creative development skills;
- Excellent communication skills - present ideas in a clear concise way, both written and verbal
- Ability to work on tight deadlines, under pressure, with high standards of accuracy and quality control.
- Exceptional organizational skills: ability to manage multiple projects with tightly prescribed timelines; an understanding of information systems.
- Demonstrate superior analytical skills.
- Google Analytics reporting
- Experience using Adobe Photoshop, Illustrator, and InDesign is required.
- Photography experience is an asset.
Grand Touring Automobiles offers competitive compensation plans, health and dental benefits, a new state of the art facility and much more.
Pay: From $80,000.00 per year
**Benefits**:
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
Schedule:
- Monday to Friday
- Weekends as needed
Supplemental pay types:
- Overtime pay
**Experience**:
- Marketing: 5 years (preferred)
- Automotive Marketing: 3 years (preferred)
- Digital and Event Marketing: 5 years (preferred)
- Adobe Crea
