Marketing Coordinator
7 months ago
**About Us**:
- Classic LifeCare is a family-owned private home care agency with 50 years of experience in delivering exceptional care. With branches in Vancouver, Comox, Prince George, and Calgary, we strive to provide the best home care experience to our clients and their families._
- CONNECT is a specialized resource for people after brain injury and stroke. For more than 30 years CONNECT has been coaching people to redesign their lives after injury. We have locations in Langley, BC, Lake Country, BC, Hamilton, Ontario, and we are expanding to Vancouver Island._
**Key Responsibilities**:
- **Campaign Management**:
- Create and executive marketing campaigns across various channels (digital, social media, print, etc.).
- Coordinate with internal teams and external agencies to ensure campaign deliverables are met on time.
- Track, analyze, and present data to the leadership team.
- **Content Creation**:
- Create visually appealing graphics and videos.
- Maintain a consistent brand voice and promote the Classic LifeCare brand through all media avenues
- **Social Media Management**:
- Manage social media accounts, including content scheduling, posting, and responding to comments and messages.
- Track and analyze social media performance metrics to optimize engagement.
- **SEO and Website Management**:
- Optimize website content for SEO to improve search engine rankings.
- Update and maintain the company website with fresh content and ensure all information is accurate and up-to-date.
- **Market Research**:
- Conduct market research to identify trends, competitors, and opportunities for growth.
- Analyze data to support strategic marketing decisions.
- **Reporting and Analytics**:
- Monitor and report on the effectiveness of marketing campaigns and initiatives.
- Provide insights and recommendations based on performance data.
- Present ideas to promote the brand in new ways.
- **Communications**:
- **Community & Non-Profit Engagement**:
- Oversee the Classic Cares program in Vancouver, focusing on exploring opportunities to give back to the community.
**Qualifications**:
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-3 years of experience in a marketing role, preferably in a similar industry.
- Excellent written and verbal communication, along with exceptional copywriting and proofreading skills.
- Knowledge of SEO best practices and website management (WordPress and Square Space).
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
- Strong attention to detail and a commitment to producing high-quality work.
- Must be a self-starter who needs mínimal day-to-day supervision.
- Ability to work independently, as well as within the team, move projects forward, prioritize tasks, and meet deadlines.
- Ability to comprehend and interpret competitor strategies and consumer behaviour.
- Must be able to work in Canada.
**What We Offer**:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- A supportive and collaborative work environment.
- Opportunities for work-related travel to our other branches.
- The chance to make a meaningful impact within the company and the community.
**How to Apply**:
Classic LifeCare and CONNECT are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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