Marketing Programs Specialist

2 weeks ago

Pickering, Canada goeasy Full time

If you are looking to join one of Canada’s fastest-growing companies, goeasy is the place for you **Certified as a Great Place to Work®,** recognized as **Canada’s Most Admired Corporate Cultures**, the **GTA's Top 100 Employers**, one of **Canada’s Top 50 Fintech’s** and **North America’s Most Engaged Workplaces** - we want the best and brightest to join our team. We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to over 4,000 merchants in the powersports, automotive, retail, home improvement, and health sectors.

**Responsibilities**:

- Help define and drive the marketing strategy for online and offline campaigns
- Develop and manage the Marketing team reporting dashboard
- Provide recommendations, expertise and management of LendCare’s Martech solutions
- Management of the partner lifecycle and partner segmentation
- Coordinate with web developers and build and manage campaign landing pages
- Provide campaign reporting to internal stakeholders
- Provide direction and recommendations on printed collateral for sales teams and partners
- Evaluate market conditions and competitor data
- Stay current with new technologies and developments in digital marketing
- Work collaboratively with designers, content writer, business development and other team members
- Other responsibilities as required

**Skill Requirements**:

- BA/BS degree in Marketing, Communications, Advertising or equivalent working experience.
- 5+ years of Digital Marketing experience
- Experience with HubSpot is preferred
- Experience with and working knowledge of HTML/CSS/JavaScript is a plus
- Ability to think strategically and execute tactically
- Strong analytical skills - you make data driven decisions
- Excellent project management, with the ability to work under pressure to deliver high quality work
- Financial services and B2B experience preferred but not required

TAG: #lendcarehires

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