Events Marketing Manager

3 months ago

Vancouver, Canada Trulioo Full time

**Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.**

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

**What We Offer**
- **Comprehensive Benefits**:Health, dental, vision, retirement plans with company match, PTO, parental leave and an education & training fund ($1,000 local currency annually). Benefits vary by geography and will be discussed in more depth during the interview process.
- **Flexible Hybrid Working Environment**:Our offices provide weekly lunches, delicious coffee and frequent social events. Dedicated parent rooms, gyms (in some locations), lounge spaces and flexible workstations create an environment that supports your well-being.
- **Wellness**:We provide a variety of workshops, wellness events and a free subscription to the Headspace app to help our team members perform at their best.
- **Employee Resource Groups**:Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

**Position Summary**:
Reporting to the VP, Revenue Marketing, the **Events Marketing Manager** will build and grow the sales pipeline through demand generation programs. You are responsible for partnering with cross functional team members including Marketing, Product, Sales and vendors to build and execute global in-person and online events including trade shows, conferences, webinars and more.

You'll be working in a dynamic team of talented and collaborative marketers who thrive in a fast-paced environment with a high level of autonomy. The team leverages industry knowledge and insights to deliver effective, efficient and meaningful B2B marketing strategies and programs that support the company's mission and business objectives.

**Role and Responsibilities**:

- Responsible for strategy and operations of global event delivery from research and contracting to post-event review, with a focus on creating ROI in net new and expansion pipeline
- Identify and vet third-party events (in-person and digital) that match target accounts, verticals and Ideal Customer Profiles
- Negotiate event pricing and contracts, and coordinate accounts payable and post-event expense reconciliation
- Collaborate cross functionally with sales and marketing to develop the event strategy including sponsorship logistics, pre-show/webinar promotional campaigns, managing vendor relationships, planning onsite ancillary events, and overseeing post-event/webinar follow up
- Elevate event brand experiences to leave a lasting impression on customers, target accounts and stakeholders
- Own in-person, on-site event execution and operations including trade show presence and booth builds, customer and prospect events, and 1:1 account interactions
- Manage the Trulioo global webinar program including speaker coordination, scheduling, software administration (Zoom), field communication, drive registration, and reporting.
- Collaborate with stakeholders and cross-functional team members to generate ideas to drive webinar registration and maximize audience engagement
- Create workback schedules for live events and webinars, outlining expectations, deliverables and timelines
- Support production of event promotional communications and marketing materials (website copy, landing pages, invitations, Jira tasks and Confluence)
- Collaborate with Revenue Marketing Manager to develop and implement ABM strategy at live events and webinars
- Accountable for performance analysis pre, during, and post-event to ensure maximum impact on pipeline and revenue
- Lead and formalize post-event debriefs, reporting and implement insights in future events

**Qualifications**:

- 3+ years of third-party/industry tradeshow and event management experience
- 2+ years of experience in international events
- 2+ years of webinar management experience
- Attention to detail, excep

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