Creative Lead

4 weeks ago

Richmond, Canada Nature's Path Foods Full time

Nature's Path is a sustainably-driven, deliciously-healthy organic food company and our innovative brands include Nature's Path, Love Crunch, Envirokidz and Que Pasa. As a family-run, privately-owned company with locations in Canada and the U.S., our company was founded on a mission to "leave the Earth better than we found it". Since 1985, we have expanded our team to over 700 employees in U.S. and Canada. We believe in the idea that you can come to work, and help make the world a better place in the same day.
**Critical Outcomes from the Job**
Concept Creation
- Lead the conceptualization of creative work according to business needs and briefs through to concept creation for all of Nature’s Path brands-social, digital media, print and other channels
- Drive Nature’s Path brand personality through visual representation forward for all formats, including graphic design, photography and videography.
- Drives the copy & editorial content execution of our brand voice and marketing strategies for multiple verticals across Nature’s Path omnichannel marketing
- Develop original copy and creative to bring our Organic Leadership platform to life in collaboration with our Comms, Content, Commercial and Mission and Sustainability teams
- Conduct ongoing reviews of Nature’s Path copy and creative to ensure that creative and key messages ladder back to our overarching Mission to Be North America’s Most Trust Name in Organic Food by 2030
- Review proposed concepts to assess their validity and appropriateness for each brand, ensuing they are also on brief, on time and on budget.

**Leadership Skills Required**
- Take ownership and responsibility for actions, behaviors and contributions.
- Strong ability to inspire and motivate self and others.
- Able to explain and defend rationale for proposed solutions from a creative concept and design perspective.
- Be able to work well in a team environment, working to a common goal not individual success, inspire others to think the same.
- Know when to lean in and defend the art direction or design and when to hold back for the greater goal.
- The description above represents the most significant essential duties of the job but does not exclude others._
**_Qualifications and Experience_**
**Education**
- Graduation from a university or college with a specialization in graphic design or advertising communications, or the equivalent combination of education and experience.

**Experience**
- At least 5-10 years’ graphic design experience in creating innovative ad concepts and design solutions.
- Must be able to present/defend a creative rationale for design solutions, and have experience presenting work.
- Have strong copywriting skills and have worked with communication focused personnel to develop concepts for ads, marketing campaigns, and social content.
- Excellent technical knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat).
- Successful record of pitching concepts and ideas to clients and/or senior leadership, and developing creative into final campaign deliverables.
- Understanding of digital technologies, trends and the overall field of creative industry.
- Experience in video production, and photoshoot art direction, managing the processes from brief to shoot/execution to final edit and approval.
- Ideally have knowledge of packaged food industry, the natural/organic sector preferred.
- Project management skills and ability to lead and direct outside resources.
- Ability to manage multiple projects on various levels with different and converging timelines.
- Strong interpersonal, consensus-building skills, with the ability to communicate and achieve results across multiple audiences in a complex organizational structure.
- Can think quickly, be decisive under pressure, and motivate and engage the team to produce the best possible results.
- Up on current design trends, both in the industry and in the world at large.
- Portfolio of your creative work is required.
- Working knowledge of Premiere, Final Cut, After Effects an asset.
- Experience working in an advertising agency would be an essential asset.

**Must Haves**
- Must have the ability to work autonomously with mínimal supervision, and as part of a team
- Has the initiative to source information and gather answers to questions pertinent to the success of the project
- You have an unrelenting desire to be successful and chase down growth
- You love to have fun, but take your responsibilities seriously
- You have a high sense of urgency and act with speed and agility
- You are comfortable being uncomfortable and thrive in adverse situations

**_Notification to Applicants: _**_We are committed to providing an accessible environment and ensuring fairness throughout our hiring process. We welcome the opportunity to work with applicants requesting accommodations at any stage of the recruitment and hiring process and while working with Nature's Path. Accommodations will be provided as re

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