Digital Marketing Strategist

3 weeks ago


Edmonton, Canada Adster Creative Inc Full time

**Position**:Digital Marketing Strategist
**Hours**:Full-time
**Salary**:$52,000 - $66,000 + benefits + bonuses (negotiable based on experience level)
**Deadline**:October 6th, 2023
- **Have excellent communication & customer service skills**: Do you love dealing with and interacting with people? Are you organized and do you have a strong attention to detail? Does the thought of managing 5-15 accounts scare, or excite you?
- **Enjoy Analytics & technical work** Do you REALLY like technical work and data? Are you kind of a nerd? Does data & analysis sound like a sweet Friday night in?
- **Driven to succeed & display initiative**: Do you want to be part of something unique, and do you like where we’re going and ‘what this could be’?
- **Are flexible & adaptable**: Are you willing to take on challenging, yet rewarding work with a ‘no excuses’ attitude?
- Enjoy teamwork, but prefer working independently: You’ll love it here if you’re an independent worker that’s self-motivated to stay on task and completes high quality work efficiently, but also enjoys working within a collaborative team.
- **Our dream digital marketing strategist **_
- Loves every aspect of digital marketing from start to finish - for example, crafting the perfect meta title, measuring it, and improving it 90 days later.
- Is really organized - we use project management software with a steep learning curve but it won’t help if you aren’t inherently organized
- Has the ability to prioritize when multiple projects occur at once
- Is assertive and communicates client concerns to the team and vice versa
- Can facilitate positive and productive client meetings in person or on a call
- Has a strong desire for continuous learning and self-development
- Has a positive attitude, and a desire to take ownership of both achievements and mistakes
- Thrives in a business environment and is comfortable working with on and off site team members.
- Is interested in the work - they spend their own time researching, learning about industry trends, reading books about marketing, data, whatever
- Is an independent worker that self-motivates to complete work efficiently (with high quality) but also enjoys working with a team
- Has a strong sense of humour and ability to have fun - we have a relaxed working atmosphere but we also work pretty dang hard

**1. Full Duties**:
**DIGITAL MARKETING STRATEGY EXECUTION (65%)**:

- Create & execute digital marketing campaigns/strategies and provide feedback on client accounts/modules for other team members, included but not limited to
- PPC (Google Ads, Facebook/Instagram Ads, Bing Ads, etc)
- On-site improvements/optimization
- Content creation
- Link building research & acquisition
- Local SEO
- Monitor and implement ongoing adjustments (as needed) in client work using a variety of tools to ensure the success of digital marketing campaigns (Google Analytics, ahrefs, Google Search Console, Bright Local, Google Data Studio & more)
- I.e. improve client’s click-through rate, organic traffic, conversion rate, etc
- Work with the team to create new internal processes as needed
- Maintain up-to-date understanding of the digital marketing industry.
- Other duties as assigned.

**WEBSITE AUDITS, PROPOSALS & SALES**:

- Perform website audits
- Identify opportunities, find potential issues and create digital marketing proposals based on findings that meet the clients needs and expected outcomes
- Undergo keyword research, website structure, content research, competitive research, link research and pair these with appropriate measurement systems
- Provide additional digital marketing & PPC strategies that assist the client in achieving their goals
- Assist in new client acquisition by assisting in sales meetings to relay information to potential clients (new sales & renewals)

**ACCOUNT MANAGEMENT (35%)**:

- Maintain proactive communication with clients
- Perform monthly/quarterly client meetings with clients to discuss their accounts
- Reach out to clients in between meetings with update on account performance (STAR updates)
- Collect, organize and store client information
- Build a high level of satisfaction and trust with clients
- Communicate client feedback and needs to the rest of team with strong internal communication
- Assist other team members with their meetings as required
- Partial responsibility for the overall success of the account (account retention)
- Coordinate project start ups and closeouts (i.e. client onboarding and cancellation)
- Complete annual client renewals

**2. Desired Skills & Experience**
- 1+ years experience in a digital marketing strategy role
- 1+ years experience with a digital marketing or advertising agency
- Moderate knowledge of all aspects of search engine optimization and paid online advertising
- Knowledge of and experience with: Google Ads, Google Analytics, Facebook/Instagram Ads
- Knowledge of WordPress, Squarespace, Shopify and Wix
- Ability to edit site content



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