Group Director, Social Practice Lead

2 weeks ago

Toronto, Canada GroupM Nexus Full time

**Title: Group Director, Social Practice Lead**

This role reports to the SVP, Platform Operations and will lead the agency embedded GroupM Nexus Canada social practitioners across Mindshare, EssenceMediacom and Wavemaker. Our structure has our teams living in the agencies, with matrix reporting lines into nexus practice leads and client leads. This means you must be able to work well in a matrix organization to assert authority in a diplomatic fashion and to a very high degree of success. This role will be client facing across our top clients to support social strategy and activation.

Key Objectives
- People: certification and development support
- Process & operations: continuous improvement and deployment of craft excellence
- Client: performance & satisfaction
- Commercial: creation and commercialisation of GroupM social capabilities

**Process & Operations**

This role will collaborate with internal and external partners to ensure an optimized GroupM social framework is in place across all agency teams and iterate process where required to support evolving platform landscape and client needs.

**Responsibilities**:

- Ensuring a continuous improvement of social excellence scoring through leadership and strategic intervention
- Collaborate with stakeholders to understand needs and anticipate areas for improvement
- Develop and oversee social excellence standards across the group, work with teams to coach them, instill best practices and create meaningful case studies, client success/growth and testimonials which can be utilized during Quarterly Business Reviews
- Inform development of automation solutions (e.g., social scripts, automation tools, process improvements, etc.) through the group
- Accountable for maintenance and evolution of Social Excellence guides
- Ensuring that industry developments are quickly and concisely communicated across the group
- Lead GroupM platform access across social platforms and adhere to GroupM policy around compliant user management
- Lead partner and publisher relations, including: representing GroupM requirements to existing partners through both formal reviews and day-to-day interaction, collaborate with key partners to develop win-win JBPs, reviewing potential new social products and partners, and communicating a clear POV
- Point of contact for all social Global / Regional and GroupM Partners, both internal and external, matters / communications relating to the practice.

**Client & Commercial**

This role will support growth of billings, net sales, and retention by building relationships with our most senior clients, and through partnership with client leadership in the development of annual growth plans. As a practice lead, you will be called on as the expert in connecting our performance products and craft during Quarterly Business Reviews for our largest clients.

**Responsibilities**:

- Identify significant social client opportunities in collaboration with the team, based on research, analysis and a strategic view of the direction of the market
- Maintain a strong view of client satisfaction and proactively develop strategies for improvement in collaboration with agency stakeholders and our top clients
- Work in tandem with Nexus department leads to resolve escalations as they arise
- Support the agency in new business where required

***Training**

**In partnership with Nexus leadership, you will develop and deploy training and certification programs - ensuring that GroupM Nexus employees continue to be the highest skilled practitioners in the world**:
**Responsibilities**:

- Develop training curriculum for teams and key clients
- Develop and lead all social team certification programs
- Provide mentorship & coach staff members in social practice across GroupM
- Create a system for regular team recognition across network to highlight excellent work and demonstrate how key tactics can be implemented
- Partner with social venders to ensure we are leveraging their platforms effectively and collaborate on trainings and innovation opportunities.

**Key Knowledge, Skills and Abilities**:

- Demonstrated track record of agency experience, paid social planning / execution and client relationship development
- Experience in leading and building highly effective teams who delight clients with great service and media results
- Excellent organizational, time management and multi-tasking skills
- Advanced ability to plan, implement and manage strategic and operational initiatives
- Keen attention to details, robust critical thinking and proactive problem-solving

**Professional Experience**:

- Expert experience (8+ years) in social and digital media buying roles, with latest experience being of leadership and supervision
- Able to work independently to create & deploy strategies that deliver the company vision
- Well-versed in all major social partners, including Meta, X, Pinterest, LinkedIn, Snap, TikTok, and Reddit
- Experienced communicator, able to deliver well-de

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