Manager, Social Media and Content Marketing

2 months ago

Toronto, Canada Air Canada Vacations Full time

**Job Brief**:
Air Canada Vacations is hiring a Manager, Social Media and Content Marketing / Vacances Air Canada recrute un/une Chef de service, Médias sociaux et marketing de contenu.

Reporting to the Senior Director of Marketing and E-Commerce, the Manager of Social Media and Content Marketing is responsible for the development and management of a range of customer engagement strategies and tactics, focused on the creation and curation of engaging content to solidify the company’s brand health, to create positive customer relationships and brand sentiment, and overall support growth goals. This includes content across multiple channels and multiple formats. This means engaging the community to further develop brand loyalty through marketing campaigns, promotions, by creating appropriate communications to educate the marketplace about products and services, and by liaising with key stakeholders to resolve issues.

As such, the Manager of Social Media and Content Marketing is at the center of a cross-functional team and works in close cooperation with the Marketing Communications team, E-Commerce team and the Social Media Customer Engagement Team, and other department contacts in order to provide customers with a comprehensive, cohesive, and engaging vision of the Air Canada Vacations brand on social and digital platforms. They are an internal expert and will provide guidance to departments within Air Canada Vacations who wish to engage with our customers on social channels. They must be in tune with the many facets of the corporation, its culture, products/services in order to create an intuitive rapport with various consumer audiences building on loyalty and coaxing “influencers”. They must identify and create opportunities beyond traditional communication to showcase Air Canada Vacations in innovative and engaging ways.

**Description and responsibilities**
- Develop an in-depth understanding of customer segments, their needs and key drivers for engagement;
- Develop yearly social media strategy, and when necessary, pivot the strategy to ensure content is reflective of current climate and brand sentiment;
- Own the development of the always-on editorial content strategy for Air Canada Vacations social media channels (Facebook, Twitter, Instagram), creating original content that supports business needs and keeping a content calendar which reflects the marketing calendar activities;
- Report on key KPI’s of social media channels on a monthly basis including growth, engagement, monthly wins and competitive analysis;
- Act as a storyteller - Create and curate shareable content, develop compelling, dynamic content that inspires and drives positive engagement, and increases brand loyalty ;
- Monitor activity on owned social media channels as well as brand mentions and reputation online via the monitoring tool Sprout Social ; collect and then analyze customer insights for continued evolution of content strategies;
- Proactively engage with influencers and opinion leaders to increase earned media activity through editorials, blogs, social platforms, etc.
- Manage 3rd party publishers, influencers, creative vendors and writers as appropriate in development of content and assets;
- Support Marketing campaigns with social media tactics (posts on Twitter, sponsored content: influencer’s Instagram stories, Instagram posts, Facebook posts, blogs, ect.. )
- Manage all media buys on social media channels that are organic, including Facebook Live, Instagram Stories, Facebook/Twitter posts, influencer trips, etc.
- Support the Sales Team with their social media activities including support and training where needed;
- Support the social media customer service team in the call centre when facing new situations or events, proactively manage online conversations and identify any trends that would require immediate escalation;
- Work closely with Corporate Communications and other marketing teams to ensure proper alignment across paid, earned, shared and owned media;
- Manage social media communications in times of crisis - Requirement to be on-call;
- Demonstrate strong project management skills including: conceptualization; analysis; driving alignment; planning resources; managing across teams; managing milestones and objectives and being responsible for overall project, content or campaign success.
- Provide support to the teams as assigned.

**Qualifications**
- University degree in Business, Marketing option or equivalent
- 5 years of relevant experience
- Bilingual - Proficient in grammar, spelling, and punctuation in English and French
- Proven track-record in social media strategies and techniques
- Experience in consumer content development, programming and engagement.
- Strong online and social copy-writing and proofing experience (writing samples required).
- Practical knowledge of digital mediums including internet and social media channels
- Excellent judgment skills in determining which comments sho

  • Social Media Account Manager

    2 months ago

    Toronto, Canada Qode Social Media Marketing Full time

    **Social Media Account Manager - Qode Social 2024 - Job Posting** Qode Social is a Toronto-based full-service Social Media Marketing Agency. We're seeking a self-motivated Social Media Account Manager to join our dynamic team. Why should you want to work for us? We are a growth-focused agency that constantly challenges the status quo. We’re looking for...

  • Social Media Account Manager

    2 weeks ago

    Toronto, ON, Canada Qode Social Media Marketing Full time

    Please apply on Isarta.com Social Media Account Manager - Qode Social 2024 - Job Posting Qode Social is a Toronto-based full-service Social Media Marketing Agency. We're seeking a self-motivated Social Media Account Manager to join our dynamic team. Why should you want to work for us? We are a growth-focused agency that constantly challenges the...

  • Social Media, Content

    3 weeks ago

    Toronto, Canada TechWyse Internet Marketing Full time

    TechWyse is looking for a passionate leader to help continue growing our Social Media, & Content department. Reporting to the Director of Operations and Strategy, the Manager Social Media, Content & Brand is responsible for creating, managing and executing digital marketing campaigns for a broad range of clients along with managing a small internal team and...

  • Social Media, Content

    1 week ago

    Toronto, Canada TechWyse Internet Marketing Full time

    **OVERVIEW** Reporting to the Director of Operations, the Social Media Manager is responsible for creating, managing and executing digital marketing campaigns on social platforms for our clients as well as our own brand. **Primary Responsibilities** - Own social media marketing campaigns and performance expected for our agency’s clients from plan to...

  • Social Media Content Curator

    2 weeks ago

    Toronto, Canada URBA Media Full time

    At URBA Media, our client-value proposition is simple; by pairing our in-depth understanding of social media marketing and digital marketing science with our highly acclaimed media production, we create illustrious and engaging campaigns that give brands lasting impressions. We are committed to delivering innovative, engaging and entertaining content for the...

  • Social Media Specialist

    5 days ago

    Toronto, Canada Qode Social Media Marketing Full time

    ***PAID INTERNSHIP** **Must be the following**: - ** Full-time Student Status in a Canadian Accredited Post-secondary Institution**: - ** Canadian Citizen, permanent resident, or persons granted refugee status in Canada**: - ** Legally allowed to work according to the relevant provincial and Canadian legislation and regulations**: - ** Hybrid Remote and...

  • Social Media Intern

    3 weeks ago

    Toronto, Ontario, Canada Qode Social Media Marketing Full time

    **************PAID INTERNSHIP**********************Must be the following: Enrolled in Post-secondary InstitutionCanadian citizens, permanent residents, or persons granted refugee status in Canada*Legally allowed to work according to the relevant provincial and Canadian legislation and regulationsHybrid Remote and Office located at Yonge & Wellesley Subway or...

  • Social Media Intern

    2 weeks ago

    Toronto, Ontario, Canada Qode Social Media Marketing Full time

    **************PAID INTERNSHIP**********************Must be the following: Enrolled in Post-secondary InstitutionCanadian citizens, permanent residents, or persons granted refugee status in Canada*Legally allowed to work according to the relevant provincial and Canadian legislation and regulationsHybrid Remote and Office located at Yonge & Wellesley Subway or...

  • Social Media Manager and Content Creator

    5 days ago

    Toronto, Canada Owais Rafique Marketing Inc Full time

    Located in both Canada and the United States, Owais Rafique Marketing Inc is a bespoke agency that is redefining industry standards. We specialize in food & product photography, videography, and branding for the hospitality industry, and offer a suite of services designed to elevate brands’ visual presence. We are on track to continue the growth of our...

  • Social Media Manager

    1 month ago

    Toronto, Canada Hoski Media Full time

    **Job Title: Social Media Head - Short Form Video & Organic Content Specialist** **Job Overview**: **Responsibilities**: **1. Content Strategy and Planning**: - Develop and execute a robust **social media content strategy focusing on short-form videos and organic content.** - Create a content calendar that aligns with the brand's voice, values, and...

  • Social Media Manager

    2 weeks ago

    toronto, Canada BYNK Media Full time

    BYNK MEDIA is a fast-paced female-founded digital agency based out of Toronto, Canada with a strong focus on building innovative D2C, e-commerce brands through social media, influencer marketing, shoot production, and more. We’re on the hunt for a multi-faceted social media manager with significant graphic design experience to join our growing...

  • Social Media Manager

    2 weeks ago

    Toronto, Canada BYNK Media Full time

    BYNK MEDIA is a fast-paced female -founded digital agency based out of Toronto, Canada with a strong focus on building innovative D2C, e-commerce brands through social media, influencer marketing, shoot production, and more. We’re on the hunt for a multi-faceted social media manager with significant graphic design experience to join our growing...

  • Social Media

    2 weeks ago

    Toronto, Canada Qode Social Media Marketing Full time

    ***PAID INTERNSHIP** **Must be the following**: - ** Enrolled in Post-secondary Institution**: - ** Canadian citizens, permanent residents, or persons granted refugee status in Canada**: - ** Legally allowed to work according to the relevant provincial and Canadian legislation and regulations**: - ** Hybrid Remote and Office located at Yonge & Wellesley...

  • Social Media Manager

    2 months ago

    Toronto, Canada Brand Vision Marketing Full time

    **About Brand Vision Marketing**: Brand Vision Marketing stands as a premier marketing agency across North America, distinguished for our cutting-edge web design, branding, SEO, and consulting services. Our commitment to innovation and excellence has propelled our diverse clientele toward success. At Brand Vision Marketing, we strive to surpass our clients'...

  • Social Media Manager

    2 months ago

    Toronto, Canada Brand Vision Marketing Full time

    **About Brand Vision Marketing**: Brand Vision Marketing stands as a premier marketing agency across North America, distinguished for our cutting-edge web design, branding, SEO, and consulting services. Our commitment to innovation and excellence has propelled our diverse clientele toward success. At Brand Vision Marketing, we strive to surpass our clients'...

  • Manager, Social Media and Content Marketing

    2 months ago

    Toronto, Canada Air Canada Vacations Full time

    **Description d'emploi**: Air Canada Vacations is hiring a Manager, Social Media and Content Marketing / Vacances Air Canada recrute un/une Chef de service, Médias sociaux et marketing de contenu. Reporting to the Senior Director of Marketing and E-Commerce, the Manager of Social Media and Content Marketing is responsible for the development and management...

  • Social Media Manager

    5 days ago

    Toronto, Canada Yellow Social Interactive Full time

    **Social Media Manager** **Remote role - can be based from Canada or Europe** YSI is a super fast-growing social gaming company with offices in the World Trade Center, Gibraltar along with bases in Ukraine and Antigua. We are looking for exceptional, smart talent striving to be number one. Motivated and capable to build and scale business functions and a...

  • Social Media Content Manager

    1 month ago

    Toronto, Canada Adecco Canada Full time

    Social Media Content Manager job opening in CanadaOur client in the manufacturing industry is seeking an experienced Social Media Content Manager to expand their social media present with innovative and creative content and methods. This full-time, temporary and longstanding opportunity has potential to become something more with timing and for the right...

  • Social Media Content Manager

    1 week ago

    Toronto, Canada Adecco Canada Full time

    Social Media Content Manager job opening in CanadaOur client in the manufacturing industry is seeking an experienced Social Media Content Manager to expand their social media present with innovative and creative content and methods. This full-time, temporary and longstanding opportunity has potential to become something more with timing and for the right...

  • Social Media and Content Manager

    5 days ago

    Toronto, Canada Creative Clicks B.V. Full time

    **Overview** **We are Creative Clicks** Creative Clicks is a leading mobile marketing company with a strong and highly converting product portfolio. We have mastered the science of mobile performance-based advertisement and bring outstanding return on investment for our publishing and advertising partners. We identify opportunities in the field of mobile...