Digital Marketing Coordinator
2 weeks ago
**Why Trail?**
**The Perks**
Trail Appliances values their employees and provides a comprehensive and competitive total rewards package including:
- Health & dental benefits
- Personal care days
- Statutory holidays off
- Employee & family assistance program
- Staff incentives and rewards
- Employee discounts
**The Role**
As the Digital Marketing Coordinator, you will be reporting to the Marketing Director. The Digital Marketing Coordinator will be supporting the daily operations of the marketing department by coordinating and updating a wide range of online marketing campaigns and digital media products including but not limited to A/B (split) testing, ad graphics, copy writing and website optimization. This position will use web technologies to help achieve business growth goals.
**What you will be doing**
- Create all website graphics for sale events and ongoing digital marketing campaigns
- Develop a monthly message calendar based on manufacturers national promos, over & above offers and general marketing messages set by the Marketing Director
- Develop and maintain content for the company website and online presence, along with maintaining the company website to ensure all information is correct, current, and relevant to sales and promotions
- Work with external agency partners, ensuring correct product information is posted
- Work with Marketing Coordinator on Weekly Flyer products, marketing messages and pricing
- Monitor daily analytics to ensure traffic flow and customer retention, working with Google Tags Manager and UTMs
- Assist with daily administrative duties, including proofing marketing ads and online flyer templates
- Providing support to all departments within Alberta and Saskatchewan and work with BC website team on upgrades, testing and site maintenance
**To be successful in this role, you ideally have**
- Digital marketing certification or experience
- 3-4 years’ experience graphics work and digital marketing
- Working knowledge of HTML & CMS
- Previous experience with Adobe suite including but not limited to Illustrator, Photoshop, and InDesign
- Excellent communication, strong creative ability and positive relationship building skills
- Enjoy working with a diverse team
Our story began in 1974, when the Broderick family rented out appliances at their bottle depot on Macleod Trail in Calgary. From those humble beginnings, Trail Appliances has grown to become one of the leading independent appliance retailers in Western Canada. With 19 showrooms spanning across BC, Alberta, and Saskatchewan, we continue to stand by our guiding principles of unparalleled customer service, competitive pricing, and expert advice.
Having built our reputation on strong family values and creating a collaborative work culture that values respect, integrity, diversity, passion, and laughter, we’re proud to be family-owned and operated today. This and our extensive benefits, safety program and community involvement are what sets us apart from our competitors. We are proud to be recognized as an industry leader today
TrailApp4
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