Content Specialist

4 days ago

Lower Mainland, Canada Campus Support Full time

We are happy to say that we are looking for an experienced **Content Specialist **to join **Campus Support** Regional team in** the New Westminster, BC**
- ** Position Job Title**: Content Specialist
- ** Reports To**: Manager, Marketing Communications
- ** Hours**: Regular Office Hours
- ** Location**:On site at New Westminster, BC
- ** Job Status**: Full-time, permanent, must be eligible to work in Canada
- ** Compensation**: $50,000 to $55,000 annually + comprehensive benefits

**ABOUT US**

Primacorp Ventures Inc. is the parent company for several Companies, including Campus Support which is the largest entity in the corporate umbrella.

Campus Support is a centralized service centre that supports its clients in making students the number one priority. We are committed to delivering essential operational, marketing and leadership support that enables each campus team to provide an exceptional educational experience.

**WHY JOIN US**

As LARGEST private education institution in Canada, we are on a mission to change lives through education Our collaborative culture rewards hard work, innovation and initiative. We empower our staff members to participate in creative and meaningful ways. So come join us - you will be part of something greater than yourself
- Open door policy where your opinions are heard and valued
- Robust tuition reimbursement policy
- Meaningful merit increases and performance bonuses
- Employee development and career opportunities
- Involvement in decisions that affect the way work is done
- Discounts on travel, tech, food, beverage, fitness and much more

**PRIMARY PURPOSE**
Plans, develops, and executes web strategy supporting current marketing strategies, search engine optimization and revenue growth. Ensures content on all websites is written with the brand in mind and guarantees the best user experience for web users.

The primary purpose of the Content Specialist is to plan, develop, and execute content in support of current marketing strategies, search engine optimization and revenue growth. You will also ensure marketing content is written with the brand in mind and guarantee the best user experience across all platforms.

**SPECIFIC RESPONSIBILITIES**

The responsibilities of this position include developing additional content for our current websites with an emphasis on SEO and creating new micro-site content. Applicant must be creative and process-oriented, with a penchant for curiosity and growth. Specifically, this position is responsible for the following:

- Acting as a storyteller by creating and curating shareable content for web, social and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty in our college brands.
- Proactively manage social media engagement, including conversations, feedback, and questions, identifying any requiring attention.
- Cross-functionally managing a coordinated editorial calendar of themes, content, and messaging, including social posts and web content.
- Implementing the content processes to create content that drives a consistent and relevant message across all communication channels.
- Working with 3rd party writers, videographers, photographers, and other vendors to develop
- Collaborating with campus stakeholders to create and provide relevant marketing
- Proofing, editing, and correcting content

To be successful in the Content Specialist position, an individual must be committed to developing, maintaining, and demonstrating the following:

- Bachelor’s degree in Journalism, Creative Writing, English, and/or a related field
- Minimum 2 years experience with communication and online content production
- Self-starter, capable of working both independently and in an extremely fast-paced team environment
- Impeccable grammar, spelling, and punctuation
- Knowledge of web writing tactics (Facebook blog; website vs. press release; PPC vs. print ad)
- A positive attitude and strong teamwork skills with a willingness to work with others in the organization to reach goals
- Comfortable with multi-tasking, managing multiple priorities, and meeting deadlines under pressure
- Someone with a strong work ethic, who is accomplished in communications and looking to make a meaningful contribution
- Open to learning to use new marketing tools to help achieve
- Content coordination experience is an asset
- Proficient in Microsoft Office suite
- Working knowledge of SEO, PPC, and analytics

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