Lead Data Analyst

3 weeks ago

Guelph, Canada System1 Full time

We are seeking a highly skilled and experienced Principal Data Analyst to join our growing Data Analytics team. Will have a strong background in data analysis and be able to effectively communicate complex analytical findings to both technical and non-technical audiences, focussing on our highly profitable Search Engine Monetization business. This role requires a strong background in data analysis and visualization, as well as excellent communication and leadership skills.

**The Role You Will Have**:

- Analyze data from search engine marketing campaigns, including keyword performance, ad spend, and conversions
- Collaborate with cross-functional teams to identify data-driven opportunities and develop strategies to leverage data assets
- Develop and maintain analytical dashboards and reports to track key performance indicators and provide insights to stakeholders
- Analyze data trends and patterns to identify opportunities for improvement and make recommendations to leadership
- Utilize statistical and machine learning techniques to extract insights from data and build predictive models
- Train and mentor junior data analysts and team members on data analysis techniques and best practices
- Stay up-to-date with industry trends and best practices in search engine marketing and data analysis

**What You Bring to the Team**:

- Bachelor's or Master's degree in a related field (e.g. Computer Science, Statistics, Applied Mathematics, Data Science)
- 5+ years of experience in data analysis and visualization of large data sets
- Strong experience with statistical and machine learning techniques
- Advanced proficiency in SQL, and at least one programming language (e.g. Python, R)Deep familiarity with all digital marketing metrics including CPA, CPC, CPM and ROAS
- Excellent communication and leadership skills
- Ability to work independently and as part of a team
- Experience with big data technologies (e.g. Hadoop, Spark, BigQuery)
- Experience with data visualization tools (e.g. Tableau, Power BI), as well as surfacing insights with interactive notebooks (e.g Jupyter, Google Colab)
- Familiarity with pulling data from third party API’s and basic ETL processing

**What We Have to Offer**:

- Competitive salaries + bonus + equity
- Generous PTO
- Uncapped sick days
- Medical, Dental, & Vision coverage
- 401k w/matching
- Annual professional development reimbursement
- Annual hackathon, virtual & in-person company events, community outreach opportunities
- #LI-Remote
- #BI-Remote
- #LI-AW1

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