Sales and Marketing Manager

3 weeks ago

Surrey, Canada Primacorp Ventures Inc Full time

**About us**

Amenida Senior Community, established to provide exceptional care and a fulfilling lifestyle for seniors, offers a warm and supportive environment in Surrey for more than 20 years. With a focus on personalized care, they emphasize independence and well-being through tailored services and engaging activities. Amenida prides itself on fostering a community where residents can thrive socially, emotionally, and physically, supported by dedicated staff who prioritize each individual's comfort and dignity.

**Job Title**: Sales and Marketing Director
**Location**: Surrey, BC And Pickering, Ontario
**Start Date**: Immediately

**Compensation**:

- Salary: $60,000 - $80,000 Annually
- Comprehensive full benefits
- Annual bonus
- Opportunity for advancement and growth

**Your Day to Day**:
The Sales and Marketing Director’s duties will include, but are not limited to, the following:
**Sales Responsibilities**:

- Plan, develop, and execute sales and marketing strategy in order to obtain 100% occupancy at Amenida and strengthen community relations.
- Generate leads, reach out to prospective residents, conduct tours of the facility, and complete enrollment to ensure 100% occupancy
- Initiate and execute plans to increase resident retention rate
- Monitor competitive activity, and develop proactive and reactive plans
- Develop and implement annual and quarterly sales, community engagement and marketing plans inline with strategic goals
- Maintain Inquiry Tracking Report to ensure an accurate record of all tours, sales calls, names, phone numbers and results, etc. for future reference and follow-up.
- Work with the General Manager to ensure rooms are ready for possession.
- Build Community Outreach (hospitals, church and other groups) by working independently in the community, initiating contacts, creating goodwill, and programming recommendations to ensure relevance.
- Makes presentations to professionals and service clubs with the goal of increasing interest and occupancy in the residence
- Provide a weekly report outlining current initiatives.
- Ensures all marketing and admission packages are complete and on hand
- Monitor changes in marketplace, i.e. demographics, changing lifestyles and provides feedback to senior leadership

**Marketing Responsibilities**:

- Act as a storyteller by creating and curating shareable content for web, social and offline initiatives. Develop compelling content that inspires positive engagement and brand loyalty
- Proactively manage Amenida Senior Community’s social media engagement including conversations, feedback and questions, identifying any that would require attention
- Ensure marketing content is written with the brand in mind and guaranteeing the best user experience across all platforms.

**Business Development Responsibilities**:

- Enhance and streamline sales, marketing, customer service processes
- Participates in the Quality Improvement Program.
- Collaborate with General Manager in managing P&L, streamline spending, financial reporting and payroll processing.

**What you Bring to the Table**:

- A minimum of 5 years of experience in a Sales and Marketing Managerial role from Senior’s Home and Retirement Industry
- Diploma or Degree from a recognized College or University in Marketing or Business
- Knowledge of Senior Home Industry is Required
- ** Fluency in Korean and Chinese language is required (in addition to English).**

**Nice to have**:

- Advanced oral and written communication skills, including presentation and group facilitation.
- High standards of behavior, a professional attitude and commitment to quality service.
- Ability to work independently with limited direction.
- Excellent organizational skills with ability to multi-task.
- Ability to develop and maintain working relationships with outside agencies and organizations.
- Excellent judgment, problem-solving skills with ability to make appropriate decisions under pressure.
- Ability to exhibit a professional attitude and image with a commitment to quality service.
- A class 5 driver’s license and access to a reliable vehicle

**_

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