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Social Media Specialist

1 month ago

Brampton, Canada Ruhani College of Health Business and Technology Full time

**Job Summary**

**Duties**
- Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Create engaging content including graphics, videos, and written posts that align with brand messaging.
- Utilize tools like Hootsuite for scheduling posts and monitoring engagement.
- Conduct research on industry trends and audience preferences to inform content creation.
- Collaborate with the marketing team to integrate social media efforts with broader advertising campaigns.
- Manage e-commerce promotions through social media channels to drive sales.
- Proofread all content for accuracy and adherence to brand guidelines.
- Analyze performance metrics using Google Analytics and other tools to assess the effectiveness of campaigns.
- Stay updated on emerging social media trends and technologies to keep the brand relevant.

**Qualifications**
- Proficiency in Adobe Creative Suite, particularly Adobe Illustrator, for graphic design tasks.
- Experience in managing social media accounts for brands or businesses.
- Strong understanding of e-commerce principles and online marketing strategies.
- Excellent research skills to identify trending topics and audience interests.
- Ability to create visually appealing graphics that capture attention.
- Strong proofreading skills with an eye for detail in written communication.
- Familiarity with advertising principles and best practices on social media platforms.
- A passion for staying ahead of trends in social media and digital marketing.

**Job Types**: Full-time, Part-time

Pay: $18.00-$25.00 per hour

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 1 year (preferred)

Work Location: In person