Demand Generation Copywriter

2 months ago

Toronto, Canada MASS (Marketing Automation Service and Support) Full time

***

**PRIMARY RESPONSIBILITIES**
- Collaborate closely with the DG team to identify target audiences for effective messaging.
- Brainstorm and contribute innovative copywriting styles that align with overarching marketing strategies.
- Provide A/B testing opportunities with various copywriting approaches for enhanced campaign performance.
- Actively participate in strategic discussions (as required) to provide valuable insights and contribute to the development of effective copywriting strategies.
- Tailor copy specifically for B2B campaigns, addressing the unique needs and preferences of each key audience.

**REQUIRED EXPERIENCE**
- Required B2B environment experience.
- Demonstrated expertise in collaborating with marketing teams to develop targeted messaging and brand strategies.
- Knowledge of A/B testing methodologies
- Proven ability to tailor copy specifically for B2B campaigns, understanding the unique needs and preferences of this audience.
- Excellent written communication skills.
- Effective client communication, project management skills and exceptional attention to detail.

**EDUCATION**
- Bachelor's Degree: A bachelor's degree in Marketing, Communications, Journalism, English, or a related field
- Marketing or Copywriting Courses: While not always mandatory, additional courses or certifications in marketing, copywriting, or digital communications can enhance your skills and knowledge in the specific areas relevant to the role.

**SKILLS, COMPETENCES & BEHAVIOURS**
- Exceptional copywriting skills
- Strong communication skills to convey complex ideas clearly and concisely, both in writing and verbally.
- Analytical and innovative thinking
- Strong organizational skills and the ability to effectively deliver projects and services.
- Capable of multitasking within a fast-paced demanding environment.
- Strong commitment to professional client service excellence.
- Good interpersonal skills and a demonstrated ability to work effectively with others in teams.
- Confident with the ability to establish trust within the team.
- Solid knowledge transfer skills.
- Detail and results-oriented; able to balance multiple priorities and work under tight deadlines.
- High eagerness to learn and grow.
- Positive attitude combined with the desire to contribute to the success of MASS Engines.
- Alignment and commitment to demonstrating MASS' core values of Growth Mindset, Passion, Challengers, Teamwork, and Integrity.
- Willingness to work extended hours to ensure that projects are completed, as needed.

**WORKING CONDITIONS**
- Professional services office environment
- Using a computer keyboard, monitor and mouse for extended periods of time.

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