Growth Marketing Lead, SEO

1 month ago

Toronto, Canada Homebase Full time

**About Us**

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don't call us "Human Capital Management." We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

**Diversity, Equity, and Inclusion at Homebase**
At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply

**The Job**
Reporting to the Head of Growth Marketing, the SEO Lead will be responsible for the development, execution, and growth of Homebase's SEO strategy to drive sustainable organic growth against business outcomes. You'll work closely with our Marketing and Growth partners to build a robust content strategy, optimize website analytics, tackle technical optimizations, and execute on a solid link-building program.
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**Role Outcomes**Accountable for the strategy, execution, and measurement of key SEO initiatives with a focus on acquisition and activation of our best-fit users
- Work cross-functionally with a variety of teams both within & outside of marketing to ensure SEO efforts and best practices are embedded throughout the organization
- Establish systems, processes, and automations to advance SEO practices, and marketing analytics and operations pertaining to SEO.

**Role Outputs**Manage a prioritized roadmap of on-page & off-page SEO tactics, including but not limited to: technical SEO audits & optimizations, keyword research & ranking strategies, content development & management, competitive market analysis, structured data, backlink program with our partners, and technical auditing, among others
- Analyze log files, crawl records, and web analytics data to identify opportunities
- Manage SEO marketing tech stack & onboard tools as necessary
- Partner with the Content team to develop and measure SEO-driven content initiatives to increase organic traffic & conversions (including keyword research, content audits, SERP analysis, crawling, indexing, link building, etc.)
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- Work closely with Marketing, Biz Ops, and Data Eng to define SEO success metrics to track, measure, and optimize performance against business targets. Develop relevant measurement frameworks to capture measurement across multiple customer touch points.
- Complete ownership of SEO reporting, data, and measurement, including:

- Providing forecasts & performance results against defined SEO KPIs and metrics on a weekly, monthly, quarterly cadence
- Regular updates on keyword performance and growth, backlink/outreach performance, optimized page performance, ranking; etc.
- Presenting performance results, insights, and actionable recommendations to upper management and other stakeholders in accessible ways
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- Contribute to ASO experimentation, optimizations, and analyses (e.g., competitor analysis, keyword research, listing analysis, etc.)
- Advocates for SEO across the organization. Regularly shares findings and lessons, and helps others grow.
- Stays up-to-date on industry trends/patterns, algorithm updates, and best practices

**Skills**Proven track record of SEO & content management experience across highly competitive B2B/SaaS spaces.
- Deep proficiency with technical aspects of SEO, including HTML, CSS, JavaScript, keyword analysis, CMS, content optimization, URL structures, page markup & schemas, search engine spiders, indexes and algorithms, website session management, and other impacting factors
- Expertise & hands-on experience with common industry tools (SEO, analytics platforms, BI tools), including Ahrefs, SEMrush, STAT Analytics, Streaming Frog, Google Analytics, Google Search Console, Amplitude, speed monitoring tools, CMS, Looker, Tableau, etc.
- Robust CRO experience with a solid understanding of A/B and multivariate experimentation.
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- Strong communicator with an ability to dive into technical details but also distill complex concepts for non-technical stakeholders.
- Exceptional problem-solving skills and ability to navigate ambiguity in a fast-paced, dynamic environment where pivots in priorities may be necessary.
- Strong relationship management ski

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