Digital Media Specialist

6 days ago

Kitchener, Canada City of Kitchener Full time

**Digital Media Specialist**

**(Temporary Full Time for approximately 1**5** months)**

**Competition Number**

2024-105**Job Code**

1033**Posting Date**

March 7, 2024**Closing Date**

March 17, 2024 (at 6:00pm)**Job Status**

Temporary Full-TimeThe **City of Kitchener** is a vibrant and dynamic city of approximately 270,000, in the heart of southwestern Ontario. As the largest municipality in Waterloo Region, Kitchener continues to be poised for development and growth, enhancing its reputation as a leader in city-building and innovation, with nationally recognized strategies to build its neighbourhoods, its digital infrastructure and its diverse economy.The **City of Kitchener** is WHERE you want to work Learn more about the top reasons to join us:
**Why work at the City of Kitchener**

Position Overview:
- We are seeking a dynamic individual to join our team of creative professionals. Our team works collaboratively to share information, engage the public, and promote various city programs, services, and enterprises.- If you thrive in a fast-paced, high-energy, and customer-centric working environment where creativity is encouraged and essential, and if you possess outstanding social media and creative thinking skills, we want to hear from you**Responsibilities**:
- This role involves coming up with creative and effective social and digital media marketing campaigns and initiatives. You'll also oversee our corporate social accounts, creating posts and responding to comments and questions from our followers.
- A day in your life can include:
- Monitoring our social media accounts to respond to questions or requests from followers
- Creating and building paid digital media campaigns that help internal customers reach their goals
- Reporting on the effectiveness of digital media campaigns using analytic tools
- Working with team members to collaborate on graphics, video production and campaign planning
- Writing easy-to-understand and engaging content for social media posts, responses and campaigns
- Monitoring and evaluating commentary and conversation on social media channels, online resources and websites to find information to assist with managing potential or actual issues
- Updating website content using a content management system
- Performs other related duties as assigned.

**Requirements**:
- With a 3-year degree/diploma, you will have 2 to 4 years related experience, including experience creating and building paid digital media marketing campaigns.
- The ideal applicant will have the following:
- Excellent verbal and writing skills, including experience in writing for online audiences
- Knowledge of social media, online communications and digital media best practices (e.g. content creation, social media tools, video, website, analytics, etc.)
- Maintains knowledge of current trends in digital marketing and social media
- Website content management experience, a bonus if you have experience using iCreate and Form Builder
- Ability to implement digital and social media ad campaigns using Facebook, X, Instagram, Google and other platforms
- The ability to work with internal customers and translate ideas into digital media strategies and creative concepts
- Knowledge of issues management and crisis communications best practices to create and post digital media content
- A people-first approach to providing excellent customer service to meet the needs of our followers
- Effective time management, organization and attention to detail skills
- Ability to support and project values compatible with the organization and participate as an effective team member
- Must be reliable with a good attitude and employment record.
- Please note that as per Human Resources Policy _HUM-HIR-_110, "Employment of Relatives of Staff Members and Elected Officials":_
- "The immediate relatives of staff of the Human Resources Division, all Directors,_ General Managers_, or the Chief Administrative Officer and Elected Officials shall not be employed by the City in any capacity._
- The immediate relatives of all other Management personnel shall not be employed where such employment would be:_
- 1. within the same Department in the case of permanent full-time, temporary full-time and part-time classifications._
- 2. within the same Division in the case of students."_

**Department**

Corporate Services**Division**

Corporate Communications and Marketing**Union Affiliation**

CUPE 791**Number of Positions**

1**Hours of Work**

35 hours per week, Monday to Friday**Location**

**Initial Location**

City Hall**City**

Kitchener**Compensation**

**Salary Range**

$68,735 - $85,921 annually- eff Apr 1, 2024: $70,041 - $87,553- eff Nov 1, 2024: $71,959 - $89,950**Grade/Band**

8

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