Data Analyst
5 months ago
**Job Type: Full-Time**
**Salary Range: $55,352 - $69,190**
**The Gateway to Your Future**
The Senior Marketing Analyst role calls for an engaged professional with a solid track record and strategic thinking. This role provides data and analytical support to the corporate and property marketing leaders in their planning and implementation of company-wide and site-specific marketing initiatives through data collection and analysis to inform decision making.
**We Provide**
- Full benefits package for full-time employees
- Retirement savings plan
- Exciting, supportive and fun work environment
- Family and friends discounts on travel, tech, food, beverage, and fitness
- Development and training opportunities
**Key Responsibilities**
- Supports business, corporate and property marketing leaders by providing patron, marketing and player development reporting and analysis. Collects, analyzes, and interprets sufficient, competent, relevant, and useful data to provide a sound basis for strategic business decisions.
- Assists the corporate marketing team to develop and execute new marketing projects to achieve the company?s objectives regarding revenue, profitability, market share, and customer base.
- Examines marketing promotions and programs to identify opportunities to improve ROI, customer engagement and retention.
- Analyzes customers behavior and recommends changes to marketing offers, promotions and programs in collaboration with the marketing team
- Oversees timely production of promotions proformas and post analytics.
- Regularly synthesizes large amounts of data into actionable recommendations and presentations for management.
- Use exploratory data analysis techniques to identify meaningful relationships, patterns, or trends from complex data sets
- Drives innovative approaches to marketing analysis and data-driven decision making
**What You Bring**
- Three or more years of analytical experience or equivalent combination of education and experience
- Undergraduate degree in either Statistics, Business Analysis, Data Science, Finance, Mathematics, Economics, Business Administration or an equivalent combination of education and experience
- Strong analytical skills required, including (but not exclusive to) statistical analytics, marketing studies, forecasting techniques, optimization analytics, financial modeling, and operation reviews.
- Proven track record of producing data-driven insights to support marketing initiatives
- Demonstrated proficiency in working with large datasets, both structured and unstructured data
- Working knowledge of SQL and understanding of data warehousing concepts
- Working knowledge of business intelligence software (IBM Cognos BI is preferred)
- Experience with CRM systems is an asset
- Advanced knowledge of Excel including pivot tables and lookups
- Working knowledge of Microsoft Office Suite including Outlook, Word and PowerPoint
- Excellent interpersonal, communication, organizational and multi-tasking skills
- Willingness to learn with a superior capacity of understanding new concepts and mastering new skills quickly
- Understanding of casino and/or hospitality environments is an asset
**Why Work for Us?**
Gateway celebrates and empowers our team members, who make it all possible. A career at Gateway means working with great people, being recognized for your unique contribution and career advancement opportunities across our 27 locations. Our employees thrive with ongoing training and leadership programs while working in a dynamic and fun environment. See for yourself what it?s like to be on a team that values your vision, skill and energy.
**Get to Know Gateway**
**What Is Next**
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