Marketing Co-ordinator

3 weeks ago

Calgary, Canada Trico Centre for Family Wellness Full time

**MARKETING COORDINATOR**

Trico Centre is currently looking for a part-time Marketing Coordinator to add to our Marketing team. Reporting to the Marketing Director, this position is responsible for, but not limited to, supporting the organization’s communication strategies. The incumbent is responsible for driving operational excellence and accountability for the facilities overall marketing and communications plan. The role creates and designs all facility communication initiatives including; media relations, employee/patron messages, graphic design, event promotions, social media, and the website in support of all Trico Centre’s revenue streams.

**Qualifications**:

- Post-secondary education in Communications, public relations, graphic design, journalism and/or equivalent from a recognized institution, or currently enrolled in such a program
- Ability to work with Adobe Suite, specifically Adobe InDesign and Adobe Photoshop CS5 or greater is a job requirement
- Minimum two years of not-for-profit related work experience in a communications capacity is an asset
- Experience in all aspects of planning, tracking and implementing best practice communication strategies
- Demonstrated experience in customer relations
- Excellent written and oral skill sets including design and development of newsletters, Board documents, annual reports, program guides, schedules, news releases, etc.
- Proven experience with social media platforms such as; Facebook, Twitter, Instagram, LinkedIn, etc.
- Solid knowledge of website design and maintenance (WordPress)
- Previous experience with YouTube and creating video production to promote messages and activities considered an asset
- Proven experience advertisement creation, messaging and design
- Police Security Check and Vulnerable Sector search mandatory
- Current First Aid and CPR mandatory

**Experience/Skills Required**:

- Strategic thinker, detail oriented, strong administrative and organizational ability
- Excellent leadership and teambuilding skills
- Strong project management skills with demonstrated ability to multi-task and set priorities within tight timeframes meeting high client expectations
- Flexible and open to changing priorities
- Superior interpersonal, communication and networking skills
- Proven ability to develop and coordinate social media strategies
- Develop, manage and maintain website and social media platforms
- Able to appreciate multiple points of view and to relate to the audience’s perspective
- Proven ability to meet the needs and timelines of the audience, as well as tailor messages in the best interests of the facility and the audience being addressed
- Able to craft key messages for specific groups and design written informational packages such as; newsletters, press releases, annual reports, program guides, etc.
- Organize new and innovative ways to communicate and engage community and a variety of audiences
- Professional demeanor under pressure
- Team player and ability to work independently
- Formal presentation skills

**Performance Responsibilities/Accountabilities**:
**_ Communication_**
- Demonstrates and promotes a clear understanding of Trico Centre’s mission, vision, values and goals
- Works cooperatively with all levels in the organization (supervisors, employees, members/patrons and the Board)
- Builds and maintains effective internal/external communication relationships and partnerships/alliances with the public, staff and all stakeholders
- Implements innovative brand strategies with the team to ensure products and services align with customer demand and organizational goals
- Identifies appropriate communication channels, determines the audience and determines priorities for the communications vision and roll-out of the plan
- Organizes new and innovative ways to communicate and engage stakeholders
- Assists the Marketing Director in writing, developing, designing, editing and publishing all internal/external communication materials for the facility (i.e. bulletins, newsletters, annual reports, schedules, etc.)
- Research communication trends to further improve Trico Centre’s presence in the marketplace
- Promotes and supports special events to promote the facility (i.e. community events, pass holder promotions, trade fairs/shows, etc.)
- Creates marketing presentations for the organization on an as needed basis
- Assists in facility assessments (i.e. member surveys, etc.)
- Develops communication strategies/pieces to support facility fundraising efforts
- Assists the Marketing Director with any of the organization’s public communication responses in the event of any emergency

**_
Graphic Design_**
- Creates internal/external graphic design pieces for the organization that identifies with Trico Centre’s; brand, strategic plan, culture, and resonates with patrons (i.e. posters, informational/digital signage, special event promotions, program guides, internal displays, videos, sliders, flyers, etc.)
- Meets and works with d

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