Lead Data Analyst

3 weeks ago

Montréal, Canada ROI ADS LLC Full time

**Join ROI Ads, LLC as a Lead Data Analyst and Shape the Future of Digital Marketing**

Are you passionate about data and the power it holds to drive strategic decisions? Do you have a knack for transforming complex datasets into meaningful insights? If so, we have an exciting opportunity for you

**ROI Ads, LLC**, a leading digital marketing company, is seeking a highly skilled **Lead Data Analyst** to join our dynamic team. We’re looking for someone who can dive into data, uncover insights, and drive our marketing strategies forward.

**Key Responsibilities**:

- Develop and implement statistical models and machine learning algorithms to optimize our marketing campaigns
- Conduct predictive analytics to uncover patterns, trends, and actionable insights from marketing data.
- Leverage predictive analytics to forecast trends and customer behavior. Collect, analyze, and interpret large sets of digital marketing data from various sources, including web analytics, social media platforms, ad campaigns, and customer databases.
- Analyze segmentation, lifetime value, and churn analysis, to support data-driven decision-making in marketing initiatives.
- Develop and maintain performance dashboards, visualizations, and reporting systems to effectively communicate insights and findings to stakeholders.
- Use Python or R for data analysis and manipulation.
- Query databases using SQL to extract valuable information.
- Create compelling visualizations using tools like Tableau, Power BI, or Google Data Studio.
- Provide strategic guidance and data-driven recommendations to enhance campaign performance, optimize marketing strategies, and improve customer targeting.
- Collaborate with cross-functional teams, including marketing managers, data analysts, and IT professionals, to ensure data integrity and implement data-driven strategies.
- Stay updated with industry trends, emerging tools, and techniques in digital marketing analytics and data science, and recommend their adoption where relevant.
- Identify opportunities to leverage data automation and machine learning to streamline marketing processes and drive operational efficiencies.
- Collaborate with external vendors or partners, as needed, to leverage their data capabilities and enhance the effectiveness of marketing campaigns.
- Conduct ad-hoc data analysis and support marketing experiments to measure the impact of various initiatives and assess their ROI.
- Ensure compliance with data privacy regulations and best practices in data handling and protection.

**Qualifications**:

- A Masters degree in Data Science, Statistics, Computer Science, or a related field.
- Minimum of three years of experience in digital marketing analysis.
- Expertise in statistical modeling, machine learning algorithms, and predictive analytics.
- Proficiency in programming languages such as Python or R for data analysis and manipulation.
- Experience with SQL and data querying from databases.
- Experience with data visualization tools, such as Tableau, Power BI, or Google Data Studio.
- In-depth understanding of digital marketing concepts, strategies, and platforms.
- Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills, with the ability to effectively convey technical findings to non-technical stakeholders.
- Ability to work in a fast-paced, collaborative environment, managing multiple projects simultaneously.
- Strong attention to detail and commitment to data accuracy and quality.
- Experience with web analytics tools, such as Google Analytics or Adobe Analytics, is a plus.
- Knowledge of data privacy regulations, such as GDPR and CCPA, is desirable.

**About ROI Ads**:
At ROI Ads LLC, we're a team of result-driven professionals who embrace a vibrant and inclusive culture. With a remote work setup, our global team thrives on collaboration and the richness of diverse perspectives. We prioritize recognizing and rewarding high achievers, and our annual company retreats enhance team unity while celebrating accomplishments. Join us and experience a dynamic work environment that values your contributions and fosters growth.

At **ROI Ads, LLC**, we believe in the power of data to shape the future of digital marketing. We’re looking for someone who shares this belief and is ready to make a significant impact. If you’re excited by the prospect of leveraging data to drive marketing success, we’d love to hear from you

**Salary**: $55,000.00-$85,000.00 per year

**Benefits**:

- Paid time off

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Montréal, QC: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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