Specialist, Marketing
2 weeks ago
**About Tourism Prince George**
Tourism Prince George Society operates as the destination marketing organization within the city of Prince George and is located on the unceded, traditional territory of the Lheidli T’enneh. Tourism Prince George is committed to supporting and promoting cultural connectivity and understanding with their host Nation, and other regional Nations while we move along the pathway to reconciliation. Our team works closely with our local tourism partners to develop innovative campaigns that will drive visitation to Prince George. Tourism Prince George is committed to creating and maintaining an inclusive workplace that welcomes, respects, and values diverse backgrounds, viewpoints, and abilities. As an equal opportunity employer focused on achieving a fully inclusive, barrier-free workplace, we are committed to removing barriers for underrepresented peoples, and support every employee to increase active engagement in the workplace.
Reporting to the Director, Marketing & Visitor Experience, this position will strategically create and maintain marketing content, ensure Tourism Prince George is digital forward and assist with other duties in alignment with Tourism Prince George’s corporate strategies.
**Duties and Responsibilities**:
Content
- Build and execute social media strategy through competitive research, benchmarking, messaging, and visitor location origin identification to build destination awareness.
- Create compelling marketing copy, campaigns and assets that align with TPG’s brand.
- Lead the collection and organization of digital assets including photo, video, and other digital assets, and the contracts, credits, rights and requests to use material. Familiarity with the platform Crowdriff is an asset.
- Liaise with copywriters, photographers and videographers as required. This may include assisting with hosting travel media on activities, dinner, etc.
- Moderate, collect and utilize User Generated Content to supplement TPG content.
- Work with Director, Marketing and Visitor Experience to oversee and provide direction to any marketing contractors.
- Work with Director, Marketing and Visitor Experience to enforce brand policies.
Digital
- Develop, schedule and manage the annual content calendar.
- Lead with a data-first approach, adjusting marketing activities to optimize results and stay informed on trends, tools and research.
- Purchase social media buys, paid search and banner advertising spaces.
- Manage paid social media campaigns (ad management, A/B testing, bid management, audience research) to ensure they are reaching targets.
- Continually monitor, analyze and report SEO/SEM/paid marketing efforts and performance metrics. Provide insight into what's working, opportunities, and next steps.
- Strengthen the destination’s overall marketing presence by encouraging and collaborating with local stakeholders to optimize their social media and online presence.
- Manage social media engagement and build relationships with our guests, social media ambassadors and influencers in our online community (Facebook, Instagram, Pinterest, YouTube, blog, newsletter, etc.). Monitor and respond to comments, messages, shares and tags in a timely manner.
- Manage and promote TPG programs and initiatives including but not limited to Bites, Flights, and Sights and Hit the Trails.
- Be up-to-date with the latest social media best practices and technologies.
Website
Experiences
- Represent Tourism Prince George at industry events as required.
- Assist in the coordination of familiarization and media tours.
**Preferred Qualifications**:
- A university degree or relevant experience in Marketing, Business Administration or a related field.
- Minimum 2 years’ experience in a marketing/communications/social media management role.
- An understanding of the tourism industry, specifically relating to marketing is considered an asset.
- Excellent interpersonal and communication skills with various audiences (including writing, verbal, presentation and listening skills).
- Excellent relationship building skills with an ability to prioritize, negotiate, and work with a variety of partners and stakeholders.
- Exceptional organizational and time management capabilities with a strong attention to detail.
- Strategic and analytical thinker and ability to improvise and problem solve.
- Experience working with CRM software is considered an asset.
- Experience working in a DMO is considered an asset.
- Valid Class 5 license.
**Cultural Fit**
- Enjoys working in a team environment.
- Ability to manage multiple projects and areas of responsibility.
- Professionalism in all aspects of performance and presentation.
- Commitment to quality and accuracy of work.
- Ability to make strategic decisions that move the organization forward; effective goal-setting, action plans and evaluation of successes and failures.
- Maintain a consistent positive stance on the TPG brand execution through relationsh
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