Associate Ecommerce Manager

1 month ago

Mississauga, Canada General Mills Full time

**Job Description**:
**OVERVIEW**:
The way in which consumers engage with brands & our retailers is dramatically evolving. Our Omni-Channel team strives to be on the cutting-edge of that change & serve consumers wherever/whenever they shop. As a result, we’re seeking a passionate Associate eCommerce Manager to help us pave the way forward in this dynamic space.

This role will play a critical role in rapidly growing our eCommerce business by activating plans at our Pureplay Customers (i.e. Amazon, Instacart, Voila, Uber). This individual will be accountable for building strong partnerships both internally & externally in order to help deliver against our goals.

**KEY ACCOUNTABILITIES**:
This role will have end-to-end ownership of our digital activations across Pureplay Customers. This includes: strategy development, creative development, media planning, execution & performance reporting. More specifically:
**Retailer Partnerships**:

- Effectively translate business unit priorities into best-in-class digital activations at Pureplay Retailers.
- Accountable for performance evaluation & optimizing the go-forward strategy.
- Play an active role in building relationships with external counterparts in order to drive the business forward & unlock incremental value.
- Present ideas to key internal/external stakeholders & secure commitment for them.
- Ensure that our brands show up brilliantly on our retailers’ digital shelves (i.e. optimized content, effective search strategy).

**Expanding Capabilities**:

- Be on the cutting-edge of retail media capabilities & leverage an ever-growing toolkit to drive business priorities (i.e. on-site media, offsite media, paid search).
- Act as a strategic consultant to Sales & Brand Experience as they develop their support plans.
- Serve as an eCommerce expert to the broader organization via thought leadership & best practice sharing.
- Continue to advocate for improved capabilities with our agency partners.

**Data, Reporting & Budgeting**:

- Track performance, identify drivers & optimize accordingly in an effort to drive sales/competitiveness.
- Ensure that the eCommerce budget is on-plan & maximized to drive the strongest return.

**Project Management**:

- Manage multiple programs from ideation to flawless activation.
- Demonstrate the ability and initiative to accept high levels of delegated responsibility and work with mínimal supervision.

**MINIMUM QUALIFICATIONS**:

- A post-secondary university degree/diploma in a related field.
- 1-2 yrs of experience working with digital media/eComm platforms & success in delivering consumer-first campaigns.
- ** Growth Mindset/Thought Leader**: Has a healthy dissatisfaction with the status quo & is intellectually curious. In such a dynamic & fast-paced environment - it is key that this individual has a keen interest in continuously refining their skills/knowledge.
- ** Operating Autonomously**: Able to work through a great deal of ambiguity & complexity to drive initiatives forward. This individual should feel comfortable working autonomously & elevating when the situation requires.
- ** Exceptional Communicator/Coalition Builder**: Able to communicate strategies/ideas clearly & unite the broader team around them. It’s critical that this individual can build strong partnerships both internally & externally in order to drive mutually beneficial value.
- ** Analytical Skills**: Critical that this individual is able to work with large data sets & distill them down into compelling/actionable insights.

Company Overview:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

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