Mgr- Loyalty

SUMMARY
Support the launch and localization of a new loyalty program and manage on an ongoing basis.

Essential Functions
- Owns the loyalty and customer lifecycle marketing plan, working with the NA loyalty team, local marketing and digital teams to ensure consistency in our voice across owned channels.
- Responsible for placement web and app offers and marketing campaigns.
- Responsible for overseeing and trafficking creative for digital offers.
- Make sure plans are customer centric, avoiding clashes or inconsistencies of communication.
- Navigate changes to plans, ensuring they do not impact the delivery of the core plan, and support business growth and objectives.
- Drive operational planning process in line with the Canada and Global processes and timelines.
- Ensure all plans are routed in data driven decisions, to optimize increased frequency and spend of our loyalty base.
- Meet with internal constituents, end-users, partners, and industry analysts to communicate to gain insight for product direction and improvements.
- Define feature requirements and work with cross functional teams on the UX and technical design as well as test requirements.
- Responsible for functional knowledge of the loyalty platform and innovations.
- Responsible for documenting and communicating any impacts to the digital platform or loyalty program based on proposed enhancements.
- Conduct feasibility assessment of roadmap strategy in partnership with technology teams and business operating groups, and proactively seek out alternate solutions
- Work with creative services, training, and operations on loyalty programming
- Other duties as assigned

Skills and Abilities Required
- Experience building loyalty strategies that build both the functional and emotional loyalty of guests.
- Analytical skills, specifically in the areas of loyalty program data and CRM
- Experience leading and delivery of integrated loyalty campaigns and media plans.
- Working knowledge of the Adobe suite of products is preferred.
- Project management, large-scale planning, and ability to lead cross-functional projects are required.
- Ability to collaborate and influence team members to get strategic / tactical plans implemented.
- Excellent written and oral communication and presentation skills required.
- Enjoys working in a fast-paced changing environment.
- Passionate, customer-centric mentality that challenges the status quo to drive exceptional experiences for Guests and our Franchisees
- Minimum 5 years' experience of managing a loyalty program.
- 5 - 8 years of Marketing relevant experience
- Bachelors in Marketing or related