Digital Marketing
3 weeks ago
Modern Air Filter Corporation is a manufacturer of air filtration products located in Brampton Ontario.
**Digital Marketing Job Requirements and Responsibilities**:
- Designs build and maintain our social media presence.
- Design brochures, manuals, and products spec sheets.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop-off points and optimizes user funnels.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
This position is for full-time work hours working 35-40 hours per week.
**Digital Marketing Qualifications / Skills**:
- Ability to design marketing materials.
- Ability to shoot videos and take high quality pictures.
- Ability to use 2D/3D drawing software.
- Creating and maintaining client relationships.
- Ability to setup shopify store & facebook/Meta business ads.
- Self-motivated yet customer-focused.
- Proficient in marketing research and statistical analysis.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
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