Marketing Manager

5 months ago

Montréal, Canada Candorvision (div. of Candorpharm Inc.) Full time

**Job Description | Marketing Manager**
**Title: Marketing Manager**

**Type: Permanent, full-time**

**Reporting to: VP, Operations and Administration**

**Work location: Hybrid**

Celebrating 10 years of innovation and success in providing cutting-edge treatments for dry eye relief, CandorVision, a division of CandorPharm Inc., is a leading healthcare company dedicated to serving Canadian healthcare professionals. Renowned for our preservative-free dry eye treatments, we have established ourselves as one of Canada’s fastest-growing healthcare companies, earning a stellar reputation among patients and healthcare providers alike.

We are currently seeking a strategic and dynamic Marketing Manager (M/F) to join our team. Reporting directly to the VP, Operations and Administration, the Marketing Manager will be instrumental in shaping our marketing strategies, driving brand awareness, and enhancing customer engagement.

**At CandorVision, your role will involve**:

- Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of creativity, collaboration, and excellence.
- Devise, translate, implement, and refine comprehensive B2B and B2B2C marketing strategies to build brand awareness, acquisition and retention of retailing partners, and patient loyalty.
- Drive the creative process and lead the marketing team to execute integrated campaigns across various channels, including digital, social media, print, and events.
- Understand and represent the audiences, both patient and health professional personas, to ensure that initiatives and messaging are accurate and impactful.
- Monitor, assess, and communicate the status and progress of all ongoing marketing campaigns and brand management initiatives to all stakeholders involved.
- Stay abreast of industry developments and competitive landscape to inform strategic decision-making.
- Monitor and analyze campaign performance metrics to optimize effectiveness and drive continuous improvement.

**What kind of skillset do you need to be successful in this role?**
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field. MBA or Master's degree is an asset.
- Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing strategic marketing initiatives. Experience leading a marketing team is a definite asset.
- Results oriented individual that takes ownership of responsibilities.
- Demonstrated ability to manage different projects simultaneously and work as part of a team while able to work independently.
- Excellent communication skills. Bilingualism EN/FR is an asset.
- Experience with Adobe Creative Suite, including Illustrator, InDesign, Photoshop and Premiere Pro is an asset.
- Proficiency in Microsoft Office suite, including Excel, PowerPoint, and Word.
- Experience in the cosmetics, healthcare or pharmaceutical industry is a plus.

**In return, we offer**:

- Opportunity to make a significant impact and contribute to the growth and success of a dynamic company.
- Stimulating work environment with diverse and challenging projects.
- Supportive and collaborative team culture, with opportunities for professional development and growth.
- Competitive salary and benefits package, including health insurance, flexible work arrangements, and paid time off.
- Convenient hybrid work model, with the flexibility to work from home and our office in Westmount.

FRENCH:
**Description du poste: Chef de marketing**

**Titre: Chef de marketing**

**Type d'emploi Permanent, temps plein**

**Rattaché(e) à: Vice-président, Opérations et administration**

**Lieu de travail: Hybride**

Célébrant 10 ans d'innovation et de succès dans la provision de traitements de pointe pour le soulagement de la sécheresse oculaire, CandorVision, une division de CandorPharm Inc. est une entreprise de soins de santé de premier plan qui se consacre à servir les professionnels de la santé canadiens. Reconnue pour ses traitements sans agent de conservation pour la sécheresse oculaire, CandorVision s'est imposée comme l'une des entreprises de soins de santé à la croissance la plus rapide au Canada, se taillant une excellente réputation auprès des patients et des fournisseurs de soins de santé.

**Chez CandorVision, votre rôle consistera à**:

- Vous serez chargé(e) d'assurer le leadership, le mentorat et l'orientation de l'équipe marketing, en encourageant une culture de la créativité, de la collaboration et de l'excellence.
- Concevoir, traduire, mettre en œuvre et affiner des stratégies marketing globales B2B et B2B2C pour développer la notoriété de la marque, l'acquisition et la fidélisation de partenaires détaillants et la fidélité des patients.
- Diriger le processus créatif et l'équipe marketing pour exécuter des campagnes intégrées sur différents canaux, y compris le numérique, les médias sociaux, l'imprimé et les événements.
- Comprendre e

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