Lead Generation Specialist
3 weeks ago
Job Description and Duties
MARKETING MANAGER
WHAT WE DO
At Ready Group, we offer a variety of responsible strategies that support our clients in
getting financed and into a vehicle they want. Our lines of business include: Lead
Generations, Auto Finance, Auto Sales, Demolition, and Storage. Together we provide
our customers an unparalleled level of service encompassing all car purchasing needs.
We are a business in rapid expansion and are constantly looking for free thinking, hard
working and creatively driven people to join our Ready family. Excellent customer
service is our business and our people are what make it all happen.
WHO WE ARE LOOKING FOR
We are looking for a CREATIVE free-thinker who is not afraid of new challenges. The
type of individual who will thrive in the role of Marketing Manager at RC is someone who
grabs the bull by the horns. We are a dynamic and rapidly evolving business.
Deliverables, projects and timelines move very quickly as priorities fluctuate often. The
Marketing Manager needs to be able to turn on a dime and ADAPT to changing
demands.
RC is unique as it offers endless learning opportunities. We strongly encourage ideas
and project proposals. A successful Marketing Manager will not only bring forth a new
perspective but also show BOLDness in presenting and executing ideas.
The Marketing & Communication Department is responsible for RC “voice” externally
and internally. This includes and is not limited to internal communications, memos, all
social media platforms, website, print marketing, signage, etc. The Marketing Manager
will be expected to
LEAD and OVERSEE these channels which demand the ability to problem solve and
work independently.
If you are looking for a chance to leave your mark and truly see the impact of your work,
RC is the place for you Opportunities are endless in this role, for those who are willing
to dream and create them.
RESPONSIBILITIES INCLUDE:
- Evaluating and optimizing marketing and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the sales department.
- Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting Monthly, quarterly and annual reports to the Executive
Team.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends.
- Creation of video and image content for marketing channels
- Marketing campaign planning and execution
- Create marketing events
- Ensure the entire organization respects branding guidelines
- Manage and update company database and customer relationship management
systems (CRM)
- Management of website SEO
- Prepare promotional materials and presentations
- Manage Google ad word account
- Manage social media accounts
- Manage social media ads
required to visit various locations to capture pictures/videos for marketing purposes
QUALIFICATIONS:
- Bachelor’s degree in marketing preferred
- 2+ Years of Marketing Management experience
- Strong and effective verbal communication skills
- Proficient with the use of Google tools (Gmail, Google Doc, Google Sheet, Google
Form)
- Previous experience with the use of Canva, Adobe Creative Cloud (Photoshop,
Premier Pro) and social media management tools
- Basic photography, image and video editing, and graphic design skills
- In depth understanding of SEO and able to manage SEO performance as well as
introduce industry best practices
- Able to work in a deadline driven environment
- Able to use creativity and think outside the box
- Reliable transportation required.
COMPENSATION:
bonus
**Salary**: $60,000.00-$120,000.00 per year
**Benefits**:
- On-site parking
Schedule:
- Monday to Friday, Alternating Saturdays
Ability to commute/relocate:
- bank street ottawa, ON: reliably commute or plan to relocate before starting work
(preferred)
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing Management: 2 years (preferred)
**Language**:
- English (required)
**Salary**: $60,000.00-$120,000.00 per year
**Benefits**:
- Dental care
- Extended health care
- On-site parking
- Work from home
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
- Weekends as needed
Supplemental pay types:
- Bonus pay
- Commission pay
**Education**:
- Secondary School (preferred)
**Experience**:
- Retail sales: 2 years (required)
- sales: 1 year (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
Application deadline: 2024-03-18
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