Intermediate Advisor, Communications and Marketing

2 weeks ago

Ottawa, Canada University of Ottawa Full time

The University of Ottawa—A crossroads of cultures and ideas

The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas. We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective. Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities.

We are one of Canada’s top 10 research universities—our professors and researchers explore new approaches to today’s challenges. One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe. Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place. Everyone's contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong

About the Faculty of Medicine

Welcome to the University of Ottawa Faculty of Medicine, the first and largest bilingual medical faculty in Canada. Our learners have access to state-of-the art facilities and specialized institutions as they learn alongside world-class physicians and scientists. Consistently ranked among the top 10 medical schools in Canada, our faculty is among the top faculties of medicine in the world for research impact in biomedical and health sciences.

**Position purpose**:
Reporting to the Senior Advisor, Communications and Marketing, this position focuses primarily on communications and marketing for the Faculty of Medicine’s alumni and donor audience. Contribute to the development and growth of programs and services offered by the sector through strategic use of marketing and communication tools. Generate web content, conceptualize and implement communications and marketing plans to project a positive image, promote the brand and increase the visibility of the sector. Act as resource person to employees of the sector on inquires related to communications and marketing to ensure compliance with established policies and standards.

**In this role, your responsibilities will include**:
**Communications**: Develop and execute an annual communications plan that supports the sector’s communications needs for various internal and external target audiences. To this end, write content for annual reports, news bulletins, brochures, speeches, web, social media and press releases and coordinate translation. Perform needs and cost/benefit analyses of proposed communications plans to support the annual budget planning of the sector and ensure that related activities comply with budget limits.

**Marketing**: Develop and implement marketing strategies for the sector contributing to the corporate marketing and communications plan. To this end, design marketing material, and collaborate with graphic designers and photography and printing resources in its production to promote the sector while ensuring compliance with graphic standards. Perform needs and cost/benefit analyses of proposed marketing plans to support the annual budget planning of the sector and ensure that related activities comply with budget limits.

**Quality assurance**: Develop performance indicators and monitor performance by executing consultations and surveys in order to maximize the effectiveness of marketing and communications activities/products of the sector. Analyze results and coordinate improvements to optimize the use of marketing and communications tools.

**Trends and needs analysis**: Initiate and execute market research studies and analyze results to identify potential new markets and program/service offerings. Analyze and evaluate communications and advertising needs and propose solutions contributing to annual strategic plan of the sector.

**Client advice**: Provide advice and tools to employees of the sector in the preparation of communications and promotional material to ensure visual identity and compliance to communication policies, web, accessibility and official language standards. Act as resource person for the sector for inquiries pertaining to the creation of accessible documents.

**What you will bring**:
Knowledge of marketing and communications principles normally acquired through a postsecondary degree in a related discipline or an equivalent combination of education and work experience

Minimum 3 years of demonstrated experience in a similar role

Experience in developing and implementing a communications plan

Experience giving presentations to large groups in

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