Content Marketing Manager

2 days ago

Oakville, Canada GTY Technology Full time

GTY Technology is seeking a Content Marketing Manager with a blend of content strategy and content creation experience to join our growing team. Reporting to the Manager, Content Marketing, and working alongside a team of talented writers and content creators, you’ll be responsible for content strategy, creation, and impact across GTY Technology’s business units.

**What You’ll Do**:

- Prioritize: Work with stakeholders including Digital, Demand, Product, and Brand to field content requests and prioritize accordingly
- Projects: Manage complex content projects, such as podcasts and long-form ebooks, to ensure deliverables are completed on-time and to our brand standards
- Champion the Brand: Review all content to ensure the brand voice and tone is represented consistently across all external content channels, across all business units
- Organize: Create, maintain, and own content calendars to ensure timely delivery of content to support sales and marketing needs
- Partner Up: Partner with external agencies as required to support content needs
- Maximize Content: Look for opportunities to maximize long-form content into pieces of “micro-content” for social media, blog, video, etc.
- Search Engine Optimization (SEO): Implement SEO best practices, in collaboration with digital marketing
- Data Master: Use data from tools like Google Analytics and SEMRush to find ways to optimize content for best results

**Who You Are**:
**Skills**:

- Ability to understand brand voice and tone inside and out, and translate that knowledge to the content you create and review
- Strong communication and writing skills
- Knowledge of social media (LinkedIn, Twitter, YouTube) and SEO best practices
- Strong project management skills, especially when it comes to more complex projects, like podcast management and ebook creation
- Experience working with external partners like agencies and freelancers
- Experience with Clickup, Wordpress, SEMRush, Buffer, Google Analytics, Vidyard an asset
- Experience creating content for government audiences an asset
- Knowledge of SEO for content best practices

**Education & Experience**:

- 5+ years of content marketing experience, preferably in a B2B SaaS environment
- Experience with B2B content strategy and creation

**Location**: Work fully remotely within Canada, with the option to work onsite as much or as little as you'd like at our Kitchener or Oakville Office. Some travel may be required.

What It’s Like to Work at GTY
At GTY, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. As part of the GTY Technology family of companies, we offer a dynamic environment with considerable opportunity for professional growth and advancement.

**Here are some of the perks that Bonfire employees enjoy**:

- Competitive wages

We pay competitive wages and salaries, and we only expect an honest 40 hour week for it.
- ‍ ️ Wellness days

What’s better than a long weekend? An extra long weekend This summer, let's begin and end the summer with an extra day ontop of the long weekend (July and Sept) An extra day to decompress and spend time doing the things you love.
- Flexible time and remote work We understand that what a work day looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it's a fit for you and the specific role you’re interested in..
- Benefits

Ask us for a copy of our health and dental benefits
- Professional development

With a dedicated budget and program we are constantly looking for ways to level up the skills of our employees and help them get to the next stage in their career.
- Personal spending account

A budget to spend on anything related to active, healthy or well-rounded living. You can also purchase items for your home office
- Culture committee

Celebrate every occasion with the GTY Culture Teams They make sure that our team’s culture is bustling, with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

Who is GTY?
GTY Technology Holdings Inc. (“GTY”) is a leading public sector technology company. Through its six business units, GTY offers an intuitive cloud-based suite of solutions for state and local governments, education institutions, and healthcare organizations spanning functions in procurement, payments, grant management, budgeting, and permitting.

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