Social Media Manager

3 weeks ago

Toronto, Canada Lindt Corporate Full time

**Responsibilities**:
Community Management
- Work closely with the Digital Merchandising & Website Manager to develop organic social media strategy, execute and manage the Lindt Canada organic social calendar for Facebook, Instagram and Pinterest that complements the Digital & Content Strategy
- Work closely with Digital Merchandising & Website Manager to align and support in the development of omni-channel content
- Write copy for social media in English and French
- Work closely with the marketing team to brainstorm and execute narrative direction for social assets that support campaigns
- Own social media reporting, leveraging analytics to drive strategy
- Share assets with other internal teams including Lindt Global and subsidiaries
- Proactively manage the reputation of Lindt through community management and active social listening and reporting back any issues/concerns to key stakeholders
- Develop process and protocols for social media and ensure adherence to social corporate governance
- Liaise with Customer Care to ensure social issues are escalated and actioned to facilitate and monitor crisis management

Content Creation & Management
- Work closely with Digital Merchandising & Website Manager and Retail team to align on key messaging and offers on all content creation, from photo shoots to copy development, translations, and review for all owned channel communications
- Liaise with freelance photographers and external agencies on bookings, briefings and manage photo shoots
- Assist with sourcing assets for newsletters and participate in the newsletter review process

General Tasks
- Budget/invoice tracking
- Manage translations
- General support to Digital Merchandising & Website Manager

Qualifications:

- A minimum 3 years managing corporate social media activity with a deep understanding and passion for all forms of social media
- Copywriting experience in English and French is essential
- Experience managing content development, content strategies, producing and managing agile content and guiding agency partners in the production of content
- Exposure to developing scorecards, reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across social media marketing touch points
- Experience engaging and taking an active role in agency and vendor relationships
- Experience working in the eCommerce space
- A deep understanding of content creation for Instagram, Facebook, Pinterest and familiarity with Meta Business Suite
- Ability to produce videos for social media is an asset
- Graphic design skills and experience using Canva and PhotoShop is an asset
- Ability to see the big picture while paying attention to the details
- Advanced understanding of social media marketing fundamentals and analytics
- Strong organizational and project management skills with proven interpersonal skills
- Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities
- A sense of humor

Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During more than 170 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate, with 12 production sites in Europe and the USA, and distribution and sales companies on four continents.

Lindt is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information. #MARKETING #CORPORATE #LI-LINDTCA #LI-hybrid

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