Dtc Marketing Strategist

3 months ago

West Kelowna, Canada Mission Hill Family Estate Winery Full time

**Direct to Consumer Marketing Strategist**
Mission Hill Family Estate Winery
West Kelowna, Okanagan Valley, British Columbia

**_ Be part of the next great story in wine_**:
**Mission Hill Family Estate**:
Firmly rooted in the Okanagan, our family winery began with an audacious vision - to redefine what’s possible for Canadian wine in the eyes of the world. With have a deep commitment to the region, and a relentless passion to produce wines that can stand alongside the best in the world. Our wines are crafted with bold precision and an uncompromising respect for the diverse vineyards and micro-climates here, expressing the extraordinary history that began with one bold dream.

**Our Culture**:
We love what we do. We’re all in. It’s how we have accomplished great things. Like our amazing products and our brand, we want to tell you the exciting story of our winery, its growth, and our people. We’re on an amazing adventure and we want you to help write the next chapter with us. We are building a lasting legacy in the wine industry, and we’ve only just begun.

**What We’re Looking For**:
We are looking for a high potential leader to contribute to our Direct-to-Consumer Marketing Team. As a DTC Marketing Strategist, you will activate quarterly campaigns by priority channels as set out in strong collaboration with the Brand Managers. Reporting to the DTC Marketing Manager, our DTC Marketing Strategist will take on the ownership of executing the marketing strategies for a dedicated portfolio of brands and plans previously validated with each Brand Manager to increase DTC sales.

**What You’ll Do**:

- Coordinate the execution of marketing and digital campaigns to increase sales, traffic, and conversion
- Define marketing campaigns planning and ensure their good executions by working with each specialist (Websites updates, Newsletters, Club shipments, Events, Ads, etc.)
- Provide insights and recommendations on the previous quarter’s performance
- Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition and conversion
- Leverage web analytics and business intelligence tools to better understand our customers and share insights to define actions to pivot, modify, and optimize.
- Coordinate with third party partners (Providing briefs, copy, targets and assets to agencies to implement ads (Google, Programmatic, Local Media))

**What You Have**:

- Bachelor’s degree in Marketing or related
- 3+ years’ experience in digital marketing
- Demonstrated experience managing CRM, segmenting customers, & mapping customer journeys
- Strong technical skills in HTML, CSS, SQL
- Ability to establish and meet deadlines
- Strong project management skills

**An Asset to Have**:

- Adobe Creative Suite skills
- Experience with ActiveCampaign and/or Salesforce
- Experience with Google Analytics

**What We Offer**:

- Comprehensive paid training and access to extensive wine education
- Monthly Employee Wine Allowance
- Competitive salary
- Annual bonus program
- RRSP matching, DPSP, annual vacation, and more
- Discounts at the Terrace Restaurant, Events, Experiences and at our Boutique on gifts and wine
- Free tastings for you and your guests
- The opportunity to work in a “Post Card” setting on our iconic property

**At Mission Hill, we live by our 5 Core Values every day**:
**Sense of Urgency**
- Our business moves fast and so do we. We understand the power of now.
- We have relentless drive and believe if it can be done, we’re the ones who will do it first.

**Authenticity**
- We need to stay real because our brands, our stories and our culture must remain genuine to thrive.
- When we have the best intentions for all, we create space to be our whole selves and do great things together.

**Simplicity**
- Our lives are complicated enough. So why use 50 words when you can use 5?
- We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

**Humility**
- Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly.
- We’re here for each other, and together we do great things.

**Trust**
- We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it.

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