Esports Specialist

Welcome to **Pinnacle**, the ultimate destination for sports enthusiasts seeking an exhilarating sportsbook and gaming experience

Established in 1998, we have solidified our position as one of the globe's foremost licensed online gaming companies. With our cutting-edge offerings, we guarantee an electrifying experience that will keep you on the edge of your seat.

Pinnacle invites you to join our team and become an instrumental figure in the exciting realm of sports betting. Our vibrant team is fueled by passion and driven by innovation, working together to redefine the landscape of sports betting and gaming. Together, we constantly strive to surpass limitations and deliver unparalleled experiences to sports enthusiasts worldwide. Prepare yourself for a thrilling journey and discover sports in an entirely new dimension with Pinnacle

**Job Title**: Esports Specialist
**Location**: Toronto/Malta

**Job Purpose**:
**Main Duties and Responsibilities**:

- Responsible for the development of an international esports betting marketing strategy and content calendar that will also support specific requests from Country Managers for localized assets
- Analyze all available data to better understand our esports players and build the overall strategy for improving esports customer retention in collaboration with the CRM team
- Manage and post betting content on Pinnacle’s esports social media accounts which will have the largest impact on our esports betting community, with the goal of growing the player base and improving customer retention
- Track content performance metrics to measure the effectiveness of campaigns and strategies with the purpose of finding ways to constantly improve - provide monthly KPI recap reports to the Content Manager and key internal stakeholders
- Create and edit compelling short and long-form video betting content which supports the overall esports strategy and helps increase player activity. Original video creation is encouraged.
- Create evergreen and event-specific written betting content for the Esports Blog on Pinnacle’s website
- Responsible for publishing all content to Pinnacle’s social media channels and CMS platform
- Manage partnerships with external esports betting content creators and influencers
- Proactively identify and recommend new opportunities, trends, and technologies in social media to keep the brand ahead of the curve, such as the utilization of AI tools
- Engage with our online community to build brand loyalty - monitor and respond to direct messages and comments across Pinnacle’s esports channels
- Work closely with cross-functional teams, including Design, CRM, and Localization to ensure consistent messaging and branding

**Knowledge & Qualifications**:

- A minimum of 2-3 years’ experience in growing revenue for an esports betting company
- A minimum of 2-3 years’ experience creating esports betting content for a reputable brand, preferably within the iGaming industry
- Excellent knowledge of esports and esports betting
- Up to date with the latest esports social media trends
- Experienced in all aspects of content creation (writing engaging and informative copy, creating graphics, video editing, building a content calendar, etc.)
- Proficient in the Adobe Creative Suite (Especially Premiere Pro and Photoshop)
- Experienced with content management on CMS platforms

**Skills & Experience**:

- Comfortable analyzing data and drawing insights to help create a strategy which can influence key stakeholders
- Strong understanding of core financial KPIs and their impact on customer retention
- Excellent editorial skills and experience with creating engaging content on all the major social media platforms (X, YouTube, Instagram, TikTok, Facebook, etc.)
- Outstanding organizational skills to plan out social media content weeks and months in advance
- Strong video and graphic editing skills
- Ability to adapt content for specific platforms
- Basic HTML editing skills and CMS authoring

**Benefits**:

- Casual dress
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Vision care
- Wellness program

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Work Location: Hybrid remote in North York, ON