Senior Analyst, Paid Search

3 weeks ago


Next Job, Canada Home Depot Of Canada Inc. Full time

At The Home Depot Canada, we are committed to delivering a superior digital marketing program that is based on insights, the spirit of innovation and talented people. As a leader in the home improvement industry, we understand that digital media is crucial to growing our customer base and nurturing existing customer relationships; as such, we are expanding the digital marketing team to prepare for tomorrow's retail challenges, today. We need more dreamers, innovators and big thinkers passionate about marketing and the customer journey to help us re-imagine the future of retail.

Position Overview

As Senior Analyst, Paid Search, you will collaborate with the Manager, Paid Search to help deliver the omni-channel growth targets for The Home Depot Canada. In this role, you will be responsible for the day-to-day monitoring and execution of program deliverables including budget pacing, campaign optimization, competitive research, as well as reporting and analysis, as required.

Responsibilities Daily / weekly budget pacing and optimization to deliver against the forecast of the business, both in terms of store visits and HomeDepot.ca revenueInterface with the marketing and planning teams to deploy new campaigns or make program modifications; execute corporate and vendor-funded campaignsProvide quality assurance to maintain flawless campaign executionTest ad copy by implementing Responsive Search Ads (RSA) at scaleReview sitelinks on an ongoing basis to ensure they align to campaign goals and seasonalityManage key events, such as Black Friday, Cyber Monday, and the launch of springLeverage machine learning through automated bid strategies and feed-based campaigns, such

as Google Shopping or Local Inventory AdsModify account, campaign or ad group structure to adapt to evolving business needsAd hoc campaign reporting and analysis to multiple stakeholders including marketing, merchandising, planning and senior leadershipFoster relationships with search advertising and competitive intelligence platform representatives to stay up-to-date on the latest features and alpha / beta offerings, with a strong focus on innovation and testingValidate data for media mix modeling (MMM) on a quarterly basisContribute to the development of strategic roadmaps, test plans, and point of views (POVs) on industry trends that impact the business
Desired Skills and Experience
At least 3 years of experience managing enterprise-level paid search accounts with significant budgetsAdvanced knowledge of advertising or bid management platforms, such as Google Ads, Microsoft Advertising, and Search Ads 360Google Ads Search CertificationMicrosoft Advertising Search CertificationHigh attention to detail and ability to prioritize tasksBias towards action and resultsA high degree of autonomy to make decisionsRetail industry experience is an assetAgency experience is an assetFluency in French is an assetExperience using Kijiji and Apple Search Ads is an assetExperience using Adthena is an assetExperience using Google Analytics 360 or Adobe Analytics is an assetShopping Ads Certification is an assetKnowledge of Python or R programming languages for task automation and data analysis is an asset

JOB TYPE

Work Day:Full Time

Employment type:Permanent Job

Salary:Negotiable

JOB REQUIREMENTS

Minimal experience:Unspecified


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