Marketing Manager, Global Consulting

3 weeks ago

Toronto, Canada KPMG Full time

Overview:
KPMG International is the coordinating entity for the overall benefit of the KPMG network of Member Firms.

As a member of KPMG International, you’ll work alongside some of our profession’s most skilled practitioners on rewarding programs and initiatives that are changing the way business operates, delivering value to our clients, and driving positive change in the communities we serve.

You’ll help champion new ways of working, using cutting edge technology and working together with our member firms located in nearly 150 countries to help us achieve our ambition to become the most trusted and trustworthy professional services firm.

And through your work, you’ll build a global network and unlock opportunities that you may not have thought possible with access to great support, vast resources, and an inclusive, supportive environment to help you reach your full potential.

**Role Summary**

Reporting to the Director of Marketing for Business Protection and Regulatory Change, this is a key role within the Global Advisory Marketing team, supporting the Global Trusted and Enterprise Risk Services (ERS) practice. The Marketing Manager will develop and implement effective marketing programs that address the agreed business plan and priorities. This role will be responsible for developing and executing marketing project plans for key components of campaigns including developing the necessary messages and collateral for our global account and sector teams to promote our capabilities and generate revenue. This is a challenging role that will involve day-to-day liaison with business leadership and marketing and communications teams across KPMG international and within member firms. All outputs and activities must be to the highest possible standards. #LI-Hybrid

What you will do:
**Key Accountabilities**

**Marketing strategy, planning, program management and execution**
- Plan and implement a variety of marketing activities aligned to and in support of Global Trusted and ERS in Global Consulting
- Execute marketing programs effectively, closely measuring and adapting to ensure the best outcomes
- Assume ownership of the creative development of materials including editorial content, thought leadership, digital materials (e.g. infographics and social media content), Flagship credentials and other client facing materials
- Work with the communications teams to effectively communicate campaign elements to internal and external audiences to build awareness and adoption for the campaign

**Internal ‘network’ collaboration**
- Work closely with countries and senior leadership, ensuring they use the global programs and best practice is shared across the global organization.
- Working collaboratively with industries marketing teams to drive the development, production and distribution of industry specific thought leadership including research, editorial and social media content
- Connect and engage with the country-based marketing professionals as well as key account teams
- Identify and leverage programs and resources in key countries which can be tailored/elevated into the Global program
- Effectively access and leverage the wider Marketing Shared Services resources e.g. Brand Management, On-line Services, Event Management, PR, Marketing Knowledge Management, Marketing Operations comprising a mix of in-house, outsourced and off-shored resources and services

**Practice management**
- Participate in annual strategic planning process (business and marketing plans)
- Manage KPIs as outlined by business goals
- Review, analyze and interpret financial data, reports, and pipelines
- Invest time and effort into constantly improving the creative look and feel of our marketing materials to refine the reader experience via infographics, photography, typography and other design elements

**Product development**
- Manage the development of new sales enablement materials and refresh of existing materials in line with the product and marketing strategy
- Invest time and effort into constantly improving the creative look and feel of our marketing materials to refine the reader experience via infographics, photography, typography and other design elements

What you bring to this role:
**Experience & Knowledge**
- A marketing professional with at least five years of experience, preferably with product marketing background.
- Experience working in professional services firms or similar corporate environment
- Demonstrable success in developing and implementing marketing campaigns to increase brand equity, develop relationships with clients/prospects that lead to revenue generation.
- Strong project management, communications and writing skills
- Ability to embrace process, digital and technical aspects of production and where possible, improve current processes
- Solid marketing skills across a wide range of traditional and digital channels
- Embraces change and enjoys the challenge of creating his/her own imprint
- C

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