Marketing Optimization Specialist

2 weeks ago

Vancouver, Canada STEMCELL Technologies Full time

**Job Description Summary**:
Blend your passion for life sciences, marketing analytics and content optimization in this new and unique role - Join STEMCELL as a Marketing Optimization Specialist, where you will bridge the gap between data and action

In this collaborative role, you will be responsible for using data to inform marketing decisions and optimize marketing content to deliver positive business results. This includes data analysis, search engine optimization (SEO), and editing digital content. You’ll also be a data interpreter, collaborating with our marketing teams to create measurement plans, generate and communicate insights, and mobilize them into action. If you’re analytical, resourceful, and thrive on using data to accomplish business objectives, this role is for you

**Duties and Responsibilities**
- Analyze marketing data (including website analytics, search/keyword analysis, advertising data, conversion data, and others) in collaboration with our Analysts
- Perform search engine optimization (SEO) and conversion rate optimization, focusing on on-page content optimization (including writing, editing and/or testing) in conjunction with various marketing teams including Digital Marketing, Scientific Marketing, and Content Editing
- Interpret data in collaboration with the larger marketing team to understand context and qualitative input, leading to insights, recommendations, and process improvements
- Proactively help various marketing teams ask analytical questions, find opportunities to use data to inform decision making, develop metrics, communicate actionable insights, and execute on data-driven opportunities

**Knowledge and Qualifications**
- Relevant degree in life sciences, with a 3-6 years of relevant marketing experience
- Good understanding of marketing data, SEO, A/B testing, conversion rate optimization, content marketing best practices, and marketing analytics tools (e.g. Google Analytics)
- Strong writing and editing, analytical, and problem solving skills
- Team-first attitude, with strong collaboration and communication skills and a knack for presenting and sharing data stories, and identifying data trends and patterns
- Intellectually curious and creative lifelong learner with a self-motivated and proactive mindset

United #LI-Hybrid

STEMCELL Technologies Inc. is a privately-owned biotechnology company based in Vancouver that helps power leading-edge life science research around the world. Scientists performing stem cell, immunology, cancer, regenerative medicine and cellular therapy research are among those who rely on our cell culture media, cell separation products, instruments, ancillary reagents and contract assay services. We create novel, useful, standardized products of unfailing quality and deliver them to more than 70 countries via our many regional offices plus distribution centres in Vancouver, Seattle, Grenoble and Singapore. Driven by our love of science and our passion for quality, we see ourselves simply as “Scientists Helping Scientists” - standing by our customers to provide outstanding products, technical support and training. We have over 1000 science-oriented employees globally, including 250 PhDs/MScs, with most others holding a BSc or engineering degree. STEMCELL is proud to be the largest Biotechnology employer in Canada.

This is an opportunity to work with highly motivated colleagues in a science-oriented, creative, and dynamic environment. We offer a competitive salary, excellent benefits, and meaningful career development opportunities.

STEMCELL is well recognized for exceptional leadership and business practices. We are one of Canada’s Best Managed Companies and operate an ISO 14001-certified environmental management system to measure and reduce our environmental impact.

As an equal opportunity employer, STEMCELL is dedicated to ensuring that every employee feels safe, valued, and respected for who they are. We know that scientific progress and innovation occur when diverse, creative minds come together and we are committed to nurturing a culture of inclusivity and belonging. STEMCELL enforces a zero-tolerance policy for any form of discrimination. Selection decisions are solely based on job-related factors.

To apply, please select the “Apply” button below. You will then be directed to a login screen asking you to set up an account, which is required to apply.

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