Digital Strategist, Marketing and Communications

2 weeks ago

Vancouver, Canada University of British Columbia Full time

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Information Services, Level A

Job Title

Digital Strategist, Marketing and Communications

Department

Recruitment Marketing and Digital | Marketing and Communications | UBC Sauder School of Business

Compensation Range

$5,063.67 - $7,294.50 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

January 30, 2023

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Job Description Summary

UBC Sauder School of Business is one of the world’s leading business faculties. The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning, an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan, and one that underpins our educational mission.

We acknowledge that UBC Sauder at the Vancouver Campus is situated within the traditional, ancestral and unceded territory of the Musqueam. We acknowledge that UBC Sauder at the UBC Robson Square is situated on the traditional territory of the Musqueam, Squamish and Tsleil-Waututh.

The Marketing and Communications Department (MarCom) at the UBC Sauder School of Business leads initiatives to build the brand and reputation of the school, both in domestic and global markets, and develops marketing and communication strategies to promote business objectives, including recruitment, student experience, fundraising and alumni and community engagement. Key areas of responsibilities include brand stewardship, school and unit level marketing campaigns, corporate communications and media relations.

The Digital Strategist plays a key role in optimizing the recruitment and acquisition marketing initiatives and capabilities within MarCom. Reporting to the Director, Digital Marketing & UX, the Strategist works collaboratively with marketing and communications team members and business unit partners throughout UBC Sauder to elevate and maintain the long-term strategic value of the school’s digital channels.

Organizational Status

Work Performed

Digital Strategy- Continuously evaluates and implements improvements to digital channel strategy under the guidance and direction of the Director, Digital Marketing & UX.- Researches and informs UBC Sauder’s approach to current and upcoming legislation, policy, trends and issues within the global digital marketing landscape.- Works in partnership with agency and business unit team members to analyze and leverage end user data to better optimize and target UBC Sauder’s marketing initiatives.- Suggests, designs and implements digital channel projects to increase recruitment and acquisition marketing ROI.

Marketing Analytics and Research- Reports on marketing KPIs such as applicant leads, conversion rates, website traffic and social media engagement.-
- Monitors budget distribution and performance of internally managed paid ad campaigns.- Conducts competitive research and analyzes benchmarking data.- Recommends website and campaign optimizations.- Monitors and reports on digital performance metrics through standard dashboards and/or ad-hoc reports.

Project Management- Develops and implements digital channel projects aimed at improving and enhancing UBC Sauder’s marketing capabilities and ensuring the school is compliant with new and existing government legislation and university policy.- Provides end-to-end project management for relevant digital projects from scoping to delivery and debrief.- Collaborates with internal teams to design, develop and implement relevant digital projects

Campaign Management- Develops and manages internal paid digital media and social media campaigns for recruitment and acquisition.- Manages always-on search engine marketing campaigns in collaboration with the Marketing and Communications leadership team and partner agencies.- Identifies target audiences and understands their behavior and habits in alignment with business unit and agency partners.- Continuously optimizes internally managed ad campaigns to ensure they are performing in a manner that provides the greatest ROI.- Allocates budgets and monitor costs in collaboration with marketing and communications team members and business unit partners.- Evaluates the success of media strategies and campaigns.Supports the development of and execution of lean generation strategies and campaigns in collaboration with marketing and

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