Development Officer, Direct Response Fundraising

2 weeks ago

Toronto, Canada Toronto Humane Society Full time

Do you love animals as much as we do? Join us and you can make a difference every day

Toronto Humane Society finds new homes for thousands of animals and helps keep families together. However, Toronto Humane Society is more than an animal shelter. We are an educational resource and support system, a leading voice in animal welfare and accessible care. Toronto Humane Society is a center of excellence, a space where best practices and boundary-pushing knowledge exchange meet with unyielding optimism and a love for animals to create something special. Toronto Humane Society is like no other.

**Working at Toronto Humane Society**:
At Toronto Humane Society, we are drawn together by our **purpose**. The power of the Human-Animal Bond, it’s a bond like no other, and it’s the reason we get up in the morning. If you love animals as much as we do, you understand why we work so hard to provide the best life possible for the animals in our care and the people who bond with them. It’s our expertise at every step of the journey, combined with the love and support provided by people in our community that complete the circle.

At Toronto Humane Society we recognize that the field of animal welfare and the challenges it presents are ever changing. Because of this, we encourage and support our staff, volunteers, foster parents and other stakeholders to continue their **learning** journey. We believe that a commitment to learning and growing daily is the only way we will ever achieve our mission, not just as an organization, but also as individuals. In order to learn, we must be comfortable in the unknown, be able to take measured risks, and when we fail - be ready to accept it as an opportunity for growth. We want our people to continually develop and expand, finding creative ways to increase both our impact and theirs.

**Job Summary**

**Main Duties/Responsibilities**

Direct Response Fundraising:

- Develops and implements an integrated annual direct response plan that maximizes net income and achieves overall program targets and objectives.
- Applies appropriate innovations within direct response fundraising by adjusting strategies and tactics.
- Leads the creative development and design of all direct response appeals.
- Supports the Senior Development Officer, Annual Fund and Director, Integrated Marketing and Development to develop and implement an integrated direct response program strategy that achieves revenue targets, maximizes net income, and meets established performance metrics and objectives in alignment with our values as an organization.
- Coordinates with external agencies and internal resources in the delivery of direct response programs by developing revenue and communications objectives, providing strategic directions, approving copy and creative, and facilitating required donor data.
- Develops schedule and critical path for each component of the direct response program, including acquisition and conversion strategies.
- Works with the fundraising and marketing teams to ensure that proper tracking systems are in place to monitor campaigns and appeals.
- Analyzes appeal performance and campaign effectiveness against set benchmarks and performance metrics.
- Produces timely reports showing performance against targets and analytics related to our supporters.
- Collaborates with program and communications staff to identify compelling stories of impact that are effective and appropriate to use in direct response appeals.
- Works closely with MarComm staff to develop and implement a plan to integrate online and offline direct response initiatives and effectively leverage different channels for fundraising purposes.
- Works closely with the Database Administration Team to ensure data integrity, effective data capture, data pulls, and identify data opportunities and challenges.
- Manages and maintains inventories of direct response materials.
- Assists and guides other members of the team on direct response methods and protocols.
- Be present and support the execution of other organization campaigns and events.
- Ensures that all direct response program initiatives comply with national and provincial regulations including, but not limited to PIPEDA, CRA, CMA, Imagine Canada’s Ethical Fundraising and Financial Accountability Code and AFP’s Code of Ethical Principles and Standards.

Management & Administration:

- Responsible for the supervision of allocated staff and volunteers, including scheduling, reviewing work, training, and assisting with personnel action such as hiring, transferring, promoting, disciplining, and conducting performance reviews.
- Support, coach, mentor and develop staff and volunteers, including overseeing new employee onboardingand assist with career development planningand opportunities.
- Development, execution, and adherence to budget of related oversight area,
- Ensures proper reporting of funds provided to finance department.
- Foster, promote, support and drive inclusio

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