Telus Health Marketing Director, Employer

3 weeks ago

Toronto, Canada LifeWorks Full time

TELUS Health and LifeWorks have recently come together to leverage the power of technology and our caring cultures to further progress our shared goal of building a healthier and friendlier future for all. As a global-leading health and well-being provider - encompassing physical, mental and financial health - TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.

This role will report directly to the Marketing Head

**Job Description**:
- Strong understanding of marketing to the employer channel, experience with B2B marketing, adept at managing the purchasing journey and sales funnel.- Strong product marketing skills to guide focused value proposition creation that resonates with prospects and clients. Develop effective positioning and collateral working with product, sales, operations, and other stakeholders.- Broad understanding of the digital marketing/demand generation environment, including key tools and technology.- Excellent lateral thinker who can develop unique solutions, simplify ideas, and keep teams on track toward deadline, targets, KPIs.- Ability to elevate the team and maintain engagement. This leader must be comfortable with thinking and producing on a constant basis.- Budget/Financial acumen to manage the marketing budget and measure ROI attainment through performance indicators.- Ability/experience creating and delivering exceptional demand-gen campaigns. Identify and execute innovative, out-of-the-box programs to drive leads and pipeline resulting in strong ROI.

Where permitted by law, company employees must be fully immunized to access a TELUS Health office or customer premises.

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