Marketing Manager

5 months ago

Mississauga, Canada EPIC Training Full time

**Marketing Manager**

**Opportunity to develop, lead and enhance EPIC’s marketing strategy and team.**

**[80-90K/year]**

**The Opportunity**

Are you looking for a flexible environment, where you can work remotely most of the time, an environment where nobody watches the clock, but you get measured on the results of your work? We offer a primarily remote environment with lots of autonomy in how you make things happen. Our organization has people in mind, and offers a variety of interactions with people from different backgrounds and with different personalities - from our colleagues to our instructors and students

**The Role**

As we embark on an exciting phase of growth, we recognize the pivotal role marketing plays in shaping our path forward. As the driving force behind our marketing efforts, you will not only develop and execute a robust marketing strategy, but will also be instrumental in fostering the evolution and growth of our marketing team.

The person in this role will:

- Effectively shape and lead the marketing team_
- Leads, supports, and grows the team to elevate skillsets and expertise
- Grow the company_
- Develops and executes a strategic marketing plan, in alignment with company’s objectives and vision for growth
- Develop and formalize KPIs_
- Develops and implements KPIs for all marketing initiatives

**1. Strategic Planning**:

- Develop and implement a comprehensive marketing strategy aligned with company objectives and vision.
- Provide guidance and direction to the marketing team, fostering a structured and goal-oriented approach.

**2. Team Leadership**:

- Lead and motivate our marketing team.
- Cultivate a positive and collaborative work environment.

**3. Structural Enhancement**:

- Evaluate and improve the existing marketing structure, ensuring efficiency and effectiveness.
- Implement systems and processes to enhance productivity and results.

**4. Creative Marketing**:

- Infuse creativity into marketing strategies, bringing innovative ideas to the table.
- Encourage and support the team in exploring new, inventive approaches to marketing.

**5. Data-Driven Approach**:

- Utilize data analytics to inform decision-making and optimize marketing performance.
- Establish key performance indicators (KPIs) and regularly analyze results.

**6. Collaboration**:

- Collaborate with cross-functional teams and align marketing strategies with overall company goals.

**Must-haves (qualifications, experience and skills)**
- Solid marketing experience
- Management/leadership experience (min. 2 years +)
- Proven experience in developing and executing marketing strategies/plans
- Experience implementing and tracking KPIs
- Positive energy, ability to inspire and motivate a team
- Balance of data-driven/methodical and creative/innovative
- Proactive/willingness to take initiative, and ability to take direction well
- Based near GTA or could travel regularly for in-person meetings with EPIC’s leadership team; and travel a minimum of once annually to meet with East Coast team members in person

**Nice-to-haves (qualifications, experience and skills)**
- Previous experience in education/training industry
- University degree
- Bilingual English-French
- Experience with CRMs/HubSpot

**The Company**

Founded 30 years ago, EPIC Educational Program Innovations Center (EPIC) is a leading training solution provider of engineering and technology courses in Canada. More than 70,000 people - spanning a range of industries - have attended an EPIC course. Every course is designed and taught by a leading specialist in the field. We believe to be the best, you need to learn from the best.

Our goal is to arm engineering and technical professionals with the knowledge and skills to advance their careers in the face of today’s rapidly changing global market. Our training programs offer:

- Professional development for career advancement
- Development of technical skills for productivity enhancement
- Preparation for writing exams required to obtain professional status
- Certification by completing a structured program
- Live, online education from the comfort of attendees’ homes
- Courses customized for employee groups in our clients’ facilities

We are a federally incorporated private company and are certified as an educational institution by Human Resources and Skills Development Canada.

**What’s in it for you**
- Competitive salary
- Bonus based on performance
- Health and dental benefits
- Personal/Sick Days
- Lifestyle Spending Account
- Primarily remote environment with regular in-person leadership meetings
- Work-life balance encouraged by company leadership

**Interview Process**

1. Brief phone screening with HR business partner

2. 30-minute interview with the Operations Manager over Zoom

3. 30-minute Interview with the team and Operations Manager over Zoom

4. 60-minute in-person interview with the Operations Manager and President

5. A decision is communicated and an offer is ex

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