Marketing Coordinator

2 months ago

Nanaimo, Canada Shape Properties Corp. Full time

**ABOUT NANAIMO NORTH TOWN CENTRE**

Nanaimo North Town Centre’s convenient shops and services include Cineplex Galaxy Cinemas, London Drugs, Fairway Market, Dollarama, Lowe’s and one of the top-performing Canadian Tire locations in BC. These, alongside Fit4Less by GoodLife, Nanaimo North Town Centre is truly a one-stop community hub for everything from home improvement to fitness, restaurants, and entertainment. With a prime location along Nanaimo’s major roads and close proximity to public transit, Nanaimo North is an attractive destination for both the neighbourhood and the region.

**ABOUT THE ROLE**

**Primary Job Responsibilities**
- General Accountability_
- Oversee the Centre’s brand strategy as well as its positioning to ensure all initiatives are aligned with the marketing goals and measurable objectives
- Bring innovation, leadership, innovative thinking, and ideas to the Centre’s marketing strategy
- Assess marketing performance and report successes and challenges on a regular basis through monthly, quarterly, and annual reports
- Work closely with the Shape Resource Team, external contractors, and agencies as required. Examples may include creative agencies, PR consultants, artists, social media influencers, etc.
- Marketing Planning & Budget_
- Responsible for the delivery and implementation of an annual marketing plan and budget using the optimal mix of promotion, advertising, events, social media, and public relations aimed at increasing traffic, guest engagement, and sales for the Centre
- Ensure relevant data is tracked, updated, and organized to facilitate easy retrieval for reporting
- Contribute to the development and ongoing assessment of the Centre’s positioning strategy in order to differentiate Nanaimo North Town Centre and to stand out in the competitive retail market
- Events & Activations_
- Plan and execute events designed to appeal to the Centre’s key target segments and drive traffic and tenant sales
- Secure unique partnerships and source vendors for events and programming
- Create wrap-up reports and share results
- Advertising_
- Plan and manage seasonal campaigns and oversee the execution of the Centre’s creative and messaging strategies to create brand awareness, promoting tenants, events, key retail periods, etc.
- Create and execute media plans, analyze results, and share findings
- Develop innovative messaging and dynamic visuals
- Work with third parties as required including media buyers, models/influencers, creative agency, etc.
- PR/Media Relations_
- Oversee external communications and PR efforts including press releases, media relations materials, presentations, key messaging, etc.
- Establish and maintain effective working relationships with social media influencers, media agencies, mainstream media outlets, reporters, writers, etc.
- Represent the Centre at industry and networking events
- Community Engagement_
- Build and knit relationships with various key community stakeholders including not for profit organizations, community groups, influencers, retail associations, government officials, tourism, etc.
- Lead the Shape Outreach Volunteer Program with local Food Bank and other fundraising initiatives
- Look for unique opportunities to collaborate with community partners on events and programming
- Online: Website & Social Media_
- Manage and grow Nanaimo North Town Centre’s social media communities by engaging with audiences through regular posts, stories, giveaways, and promotions, highlighting the Centre’s events, tenants, community, etc.
- Create static and video content for platforms individually or through partnerships with content creators, photographers, videographers, and graphic designers
- Create monthly report summaries analyzing social channel analytics
- Leverage and maintain the website to ensure content is timely, compelling, relevant, and on-brand
- Prepare monthly e-newsletters and grow the database
- Tenant Relations_
- Build and maintain a strong and consistent communication program with tenants regarding the Centre’s marketing and promotional strategies while supporting their unique goals and objectives
- Oversee internal retailer newsletter, share annual marketing plans, and conduct in-person meetings with tenants
- Engage and encourage retailers to participate in Centre events, activations, promotional, and advertising opportunities

**Qualifications**
- Required Knowledge, Skills, and Abilities_
- High level of creativity, ideation, and proficiency in identifying and acting quickly on opportunities
- Strategic thinker with strong analytical skills
- Excellent written and verbal communication and proven presentation skills
- Positive and energetic attitude, team player
- Commitment to the elevated guest experience
- Strong project and time management skills
- Ability to handle significant variation in workload across multiple facets simultaneously
- Photography and camera skills
- Proficient in Microsoft Office (Ou

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