Digital Marketing Coordinator

5 months ago

Toronto, Canada Informa Connect Full time

**Company Description**
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

FAN EXPO HQ is the largest comic con event producer in the world. Our mission is to deliver the ultimate fan experience through our growing portfolio of events, which includes FAN EXPO New Orleans, FAN EXPO Portland, FAN EXPO Vancouver, Toronto Comicon, FAN EXPO Philadelphia, CALGARY EXPO, FAN EXPO Cleveland, MEGACON Orlando, FAN EXPO Dallas, FAN EXPO Denver, FAN EXPO Chicago, FAN EXPO Boston, FAN EXPO Canada, EDMONTON EXPO, Dallas Fan Festival, and FAN EXPO San Francisco.

FAN EXPO HQ is a division of Informa, the world’s leading events company, and together we create opportunities for fans to explore and celebrate all things pop-culture, through operational excellence, fandom expertise, and out-of-this-world content.

Ready to embark on a new and exciting adventure? Read on.

**Key Responsibilities**:

- Support, create, manage, and enhance the company’s digital marketing efforts for 16+ events.
- Have full command of website CMS backend to maintain and enhance websites in accordance with industry best practices - from SEO to compliance.
- Manage daily tasks around website usability and information management, SEM, SEO tactics, keyword research, link building, content development and social engagement.
- Utilize web analysis to identify actionable improvements that can be made on the websites to further drive conversions and meet internal goals.
- Manage data and highlight opportunities to better communicate with audience.
- Serves as an expert on emerging trends and tools in digital communications and works alongside other digital experience specialists across Informa to establish best practices.
- Quantify and analyze campaign results and make recommendations on ways to improve or increase the success of marketing efforts.
- Comfort and experience with a wide variety of marketing, sales, or communications technology - Adestra, Google Analytics, CORE CMS, Google Tag Manager.
- Work alongside agencies to ensure the Mobile App is accurately updated and used effectively to grow users.
- Ensure all digital assets are created, implemented, tested, and launched on schedule.
- Work with Digital Marketing agency to set up search and social marketing campaigns and set up campaigns internally when needed.
- Report to the Digital Marketing Manager and support, communicate, and collaborate with the Director of Marketing, Marketing Manager, Marketing Coordinators, Graphic Designers, Show Directors, and external vendors.
- Other duties as required.

**Qualifications**
- 1-2 years of experience in digital marketing this can be inclusive of internships you might have completed.
- Building and maintaining relationships internally and externally and understanding customer needs.
- Can demonstrate an entrepreneurial collaborative approach, bringing fresh and exciting ideas for marketing growth campaigns or new content/community initiatives.
- Prior experience in working cross functionally and being able to synthesize feedback in a concise and informative manner.
- Demonstrated ability to understand the competitive landscape, target audiences, brand propositions and key messages an advantage.
- Prior experience of managing project activity, ability to prioritize and manage time efficiently.
- Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
- A strong communicator, both verbal and written - comfortable publishing content.
- Strong time management and planning skills; able to balance the demand of multiple clients, projects and priorities.
- Analytical & problem-solving capability.

**Additional Information** Why work at Informa**

Our benefits include:

- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Learning and development plan to assist with you

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