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Head of Lifestyle

4 months ago

Toronto, Canada Cathay Pacific Full time

CRR - Customer Relationship & Retail
- Toronto, Canada
- Cathay Pacific
- Application Deadline
28 Feb 2023

Company Description

Move Beyond To move people forward in life - We are the people behind Cathay Pacific. We are proud of our Hong Kong heritage but equally proud of the global, diverse workforce that makes us who we are. We are relentlessly driven to create lifetime customer loyalty, value for our shareholders and satisfaction and enrichment for our employees. We are a complex global business, but we are also family. And whether we are in the cockpit or behind a desk, moving cargo, checking our passengers in or ensuring they are safe and comfortable while in the air, we are all one team, focused on delivering one world-class airline operation. Join us and discover just how far you can go

Role Introduction

Cathay Pacific Airways is looking for a Head of Lifestyle to join the Toronto Travel & Lifestyle team in in a salaried capacity. The successful individual will work with the Regional Head of Customer Travel & Lifestyle, the local Cathay Pacific team and head office to grow the lifestyle business in local market.

Key Responsibilities

**Business Strategy & Planning**
- Formulate and drive business strategy with alignment with head office to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
- Monitor and review business performance to meet strategic growth plan
- Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights and lead change to support future business strategy
- Control and monitor the relevant budget expenditures within the lifestyle team

**Lifestyle Partnerships**
- Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region’s lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
- Manage relationship with partners and support operational requirements including commercial term negotiation, responding to partner enquiries and entering contracts with partner
- Negotiate commercial offers for marketing promotion and campaigns to increase awareness of local partner propositions

**Redemption & Rewards**
- Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform

**Coordination with Local Team**
- Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay’s travel and lifestyle propositions to local markets

**Legal Compliance**

**People Development and Performance Management**
- Lead, support and encourage own team to achieve success
- Build a strong and motivated team, ensuring the right organisational structure and the right people are in place to foster positive team spirit and facilitate teamwork
- Supervise and mentor direct reports, encouraging effective collaboration
- Demonstrate leadership and lead by example in accordance with Cathay’s core values
- Develop employees with high potential and identify learning opportunities to ensure appropriate training and development
- Maintain active and ongoing dialogue in relation to employee goals and individual performance
- Actively engage with employees to enhance communication and their understanding of department goals
- Enhance the employee experience in line with the role level and the internal brand promise

**E&A**
- Emergency and Accident and Crisis Response responsibilities as required

**Requirements**:
**Academic Qualifications**
- University degree in Marketing, Business Studies or related discipline

**Knowledge, Skills, Training and Experience**
- Minimum 10 years’ relevant working experience, of which at least 3 years in a managerial position
- Strong commercial mindset with good understanding of loyalty and rewards
- Excellent communication and problem solving skills
- Good marketing sense, good grasp and understanding of consumer insights.
- Excellent written and oral communication skills in both English and local language.
- Good team player and strong interpersonal skills, creative, dynamic and innovative
- Independent, detail-oriented and able to work under pressure and meet tight deadline
- Must comply with the Company’s mandatory COVID-19 Vaccination policy
Must have the right to live and work in Canada

**Benefits**:
Cathay Pacific Airways is proud to offer eligible employees competitive Compensation & Benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.
- Travel Privileges on Cathay Pacific Airways Global Network
- Extensive well-being programs including health, dental, prescription, vision, virtual doctor visits and flexible spending accounts and employee assistance program benefits to help you stay well.
- Pension contribution p