Marketing Coordinator
6 months ago
Objectives of this role
- Assist in developing and implementing the company’s brand strategy
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
- Prepare marketing activity reports and metrics for program success
- Compile market research, forecasts, competitor analyses, campaign results, and consumer trends
- Support the development and maintenance of internal tools, including credentials database, trackers, global contact directory, and intranets
**Responsibilities**:
- Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
- Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
- Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
Required skills and qualifications
- Experience in marketing coordination or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience using data analytics software for research
- Excellent communication and presentation skills
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Experience in budgeting and forecasting
**Job Type**: Part-time
**Salary**: $28.00-$30.00 per hour
Expected hours: 20 per week
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 1 year (required)
**Language**:
- English (required)
Ability to Commute:
- Surrey, BC V3S 6T4 (required)
Ability to Relocate:
- Surrey, BC V3S 6T4: Relocate before starting work (required)
Work Location: In person
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