Marketing Specialist

3 weeks ago

Ottawa, Canada Canadian Blood Services Full time

#LI-HYBRID
LI-TM1

LI-Ontario

LI-Alberta

LI-British Columbia

LI-Nova Scotia

**Job category**: Communications, marketing and public affairs
**Job posting ID**: 5784

**Employment status**:Temporary full-time
**Position's anticipated end date**:2025-09-04

**Classification**:PTS/MGT/IT B
**Salary/Rate of pay**:$68,206 to $80,931

**Application deadline**: 2024-04-19
**Application requirements**:

- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.

**Together, we can make all the difference in the lives of others.**

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.
- We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play._

**About the role**
Canadian Blood Services is looking for a** temporary full-time Marketing Specialist** join our dynamic **Marketing & Partnership Development** **team** in our **Public Affairs** **division**.

The **Marketing & Partnership Development team** is responsible for supporting the marketing requirements and for executing corporate strategy. In this role, you will be responsible for developing creative programs, plans, content and services that supports the execution of Canadian Blood Services’ business goals as well as becoming a brand ambassador for the organization. You will provide strategic advice on the development of approaches and tactical plans to deliver on marketing objectives, incorporating various platforms/channels, advises leadership on marketing issues and leads the development of the marketing strategy, while ensuring accuracy and consistency of messages across the organization.

**Formula for success**:

- Drawing on your marketing expertise, you will develop and implement marketing strategies, tactics and content that contributes to the execution of Canadian Blood Services’ business goals and corporate strategy.
- Leverage your skills and experience, you will provide advice on the development and execution of approaches and tactics to deliver objectives of marketing plans.
- Harnessing your keen eye for detail, you will support the successful execution of key aspects of Canadian Blood Services’ transformation journey that enables enhanced alignment and understanding of the key changes we are implementing.
- Utilizing your self-sufficient abilities, you will be accountable for promoting programs and services and for protecting Canadian Blood Services’ corporate reputation, helping create a favourable environment with internal and external audiences.
- Leveraging your excellent collaboration skills, you will build effective working relationships within the organization and promotes ability and flexibility within the marketing team by easily stepping into other roles as required.

**Desired education and skills**
- Post-secondary level education in a relevant discipline from a recognized academic institution is essential, preferably in Marketing.
- Minimum 3-5 years of experience in marketing, market segmentation, business, advertising or communication.
- Demonstrated ability to synthesize complex information and create content that is relevant, engaging and clear to target audiences.
- Proven experience developing and implementing creative and effective campaigns/initiatives.
- Ability to provide consultation and act as a resource for local marketing and public relations initiatives.

**What we offer you**
- Payment in lieu of vacation
- Payment in lieu of benefits
- Defined benefit pension plan
- Employee discounts, wellness program, professional resources

**What you can expect**
- This role will work in a hybrid environment with requirements to be onsite at a Canadian Blood Services location 40% of the time/2 days of the week.
- You will work Monday to Friday, 37.5 hours per week, 7.5 hours per day.
- If you are located outside of Ottawa, you may be expected to travel to our head office location in Ottawa - 1800 Alta Vista Drive, quarterly for in-person team meetings when required.

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.We thank all applicants for their int

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