Research Analyst, Market Insights

2 weeks ago

Vancouver, Canada Destination Canada Full time

**Job Brief**:
Destination Canada is looking for a Research Analyst, Market Insights, to join our team in Vancouver as we inspire travellers to explore Canada.

**Job Grade & Compensation**: DC-06 $72,920 - $91,150 (CAD) + Pay for Performance

**Language Requirement**: English Essential/Anglais essentiel

**Security Clearance Level **:Enhanced

**Employment Status**: Term

**End Date (Term Roles) **:11/1/25

**The world needs more Canada.**

Destination Canada is looking for a **Research Analyst, Market Insights**, to join our team in Vancouver as we inspire travellers to explore Canada.

This role leads market and consumer research projects and provides research services, products, analysis and advice.

Destination Canada strives to be an agile organization that responds to a fast-paced industry. The individual will require the skills and personal attributes to support this goal.

Join us and share your love for Canada and your glowing heart with the world.

**DUTIES**:

- Leads and executes market and consumer research programs and activities using both quantitative and qualitative analysis to identify trends, insights and provide recommendations
- Conducts primary and secondary consumer and market research, including analysis of consumer behaviour, survey implementation and design, and developing insights and analytics products
- Provides research, studies, analysis, models, advice and guidance for management, committees, stakeholders, and the Canadian tourism industry
- Provides research, analytical, and advisory services and insights that enable growth in key markets
- Leads segmentation approach, profiling, and advises on marketing activation
- Builds and maintains stakeholder relationships within DC and networks on behalf of DC within the industry at large to understand their business needs and ensure that the research programs continually innovate to meet these demands
- Pro-actively consults with business units within DC and with stakeholders in the tourism industry to identify potential trends, challenges, issues, opportunities, threats, etc. and provide evidence
- and data-based analysis, proposals, briefings, and presentations

**Essential Qualifications**

**EDUCATION**: Graduation from a recognized university with a bachelor’s degree in Marketing, Business Administration, Economics, or related sociology research discipline or an acceptable combination of education, training, and experience. A Master’s degree would be an asset.
- Minimum 3 years’ experience in market research and / or primary consumer research and analysis, trend analysis and interpretation
- Experience in leading and executing quantitative and qualitative research projects
- Experience in leading and executing the preparation of, and development of comprehensive research reports, studies and briefing materials
- Experience leading and executing a portfolio of projects, consultant contracts and providing guidance to others
- Experience employing business intelligence or statistical technologies to analyse data and report results
- Experience in digital marketing, creative or media agency is an asset
- Experience in the tourism industry is an asset

**KNOWLEDGE**:

- Advanced knowledge of market research methodologies including quantitative and qualitative market research and data analysis techniques
- Strong knowledge of segmentation approaches, building segmentation programs, and activating segmentation
- Knowledge of marketing strategies, tactics, and channels, with an emphasis on digital marketing
- Knowledge of conducting research in international markets
- Knowledge of business intelligence tools and techniques
- Knowledge of economic, analytical, research techniques and methodologies (qualitative and quantitative market research)
- Knowledge of project management concepts and methodologies
- Knowledge of how to assess international trends, competitiveness, opportunities, risk, and business climate

**ABILITIES**:

- Ability to sort through needs of multiple levels of stakeholders
- Ability to work through problems quickly and iteratively
- Comfortable with working in an environment where tasks may not be clearly defined
- Strong writing, reporting, visualization and storytelling skills
- Ability to showcase research findings and insights to a non-research audience
- Strategic thinking to link insights and analytics to business objectives in the short, medium, and long term
- An aptitude to use multiple sources of information and explore synergies between these when developing actionable recommendations
- Passion for data and for creative problem solving and keeping up with changes in technologies and techniques
- Ability to question how and why consumers make decisions
- Excellent analytical skills with understanding of analyzing data, drawing conclusions, and developing actionable recommendations
- High level of discretion, confidentiality, and diplomacy
- Strong project management skills
- Strong understanding of

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