Digital Communications Specialist

3 months ago

Victoria, Canada British Columbia Investment Management Corporation (BCI) Full time

Closing Date: October 10, 2024
- Did you know that one of the leading institutional investors in the world is based on Vancouver Island? BCI is headquartered in Victoria, British Columbia, and manages more than $250 billion in assets on behalf of British Columbia’s public sector. It has over 770 employees (and counting) working across four offices. We are looking for an enthusiastic Digital Communications Specialist to join our team in beautiful Victoria. If you love creating engaging social posts, web pages, slide decks, and videos and have knowledge of institutional investing/finance and investor relations, this might just be the role for you.
- DEPARTMENT DESCRIPTION
- The Corporate & Investor Relations (CIR) department is BCI’s face and voice. It leads engagement with the corporation’s internal and external audiences and manages the enterprise’s brand and reputation, in addition to being the primary interface with BCI’s clients.
- THE OPPORTUNITY
- The Digital Communication Specialist reports to the Manager, Corporate & Brand Communications (C&BC) and contributes to the advancement of BCI’s digital communication program, which includes the public-facing website and BCI’s corporate LinkedIn profile.
- The Digital Communication Specialist will create compelling digital content and campaigns to support BCI’s profile as a leading global investor and expand the reach of BCI’s communication program through its external-facing digital channels. Responsibilities include creating, writing, and editing digital content for the corporate website and LinkedIn and developing communication plans for these channels. The individual will leverage analytics/analyze metrics to evaluate the effectiveness of digital communications and contribute to the creation of world-class brand campaigns that further BCI’s goals.
- Additionally, the individual will have knowledge of content management platforms and experience with website architecture. They will also collaborate with partners on website design and delivery of the user experience informed by best practices.
- WHAT YOU BRING- A bachelor’s degree or diploma in communications, marketing, digital media, English, or a related area of study.-
- Four to six years of experience in digital communications including content planning and creation, content marketing and optimizing campaign performance through data analysis in either a corporate or agency setting.-
- Experience within an institutional investment management and/or financial services organization is an asset.-
- Accreditations with the International Association of Business Communicators or the Canadian Public Relations Society are an asset.- SKILLS- Experience and working knowledge of digital communications, and analytics tools with the ability to interpret performance data and craft reports with actionable recommendations, as well as information architecture, wire-framing, and user experience.-
- In-depth knowledge and understanding of digital communication content development and platforms as well as their respective participants.-
- Superior digital writing skills.-
- Experience creating engaging video and audio content.Organized self-starter with excellent time and project management skills, enabling effective prioritization of tasks to support multiple projects.- WHAT YOU GET TO DO
- Website planning and content development- Works with the Manager, C&BC, to develop and implement a website content strategy for BCI.ca, addressing the latest trends, content gaps and audience preferences, as well as improving search engine optimization alignment with the current strategic objectives of BCI’s corporate and brand communications program.-
- Develops engaging web content and ensures materials are current, accurate and aligned with BCI’s visual brand and editorial standards, as well as working with the legal and compliance team to obtain approvals as needed.-
- Oversees the editorial calendar for BCI.ca.-
- Collaborates with internal and external partners on the conceptualization, implementation, and introduction of new web pages, hubs and /or tools for the website in accordance with best practices for information architecture and user experience.-
- Liaises with internal partners and/or external vendor(s) supporting BCI’s website for information architecture, user experience, or functionality updates.-
- Partners with the Manager, C&BC on the maintenance of website governance documentation.- Website performance monitoring and data analysis- Uses analytical tools (Google Analytics 4, Google Tag Manager, Google Search Console, Search Engine Optimization reports, and PowerBI dashboard) to monitor and evaluate BCI’s website performance and digital content campaigns.-
- Prepares reports and recommends actions to improve future content performance.- Social media planning and content creation- Works with the C&BC manager to develop and implement a social media plan that is aligned with BCI’s corpora

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